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The Rhetorical Power of Popular Culture: Considering Mediated Texts / Edition 1
     

The Rhetorical Power of Popular Culture: Considering Mediated Texts / Edition 1

by Deanna D. Sellnow
 

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ISBN-10: 1412915414

ISBN-13: 9781412915410

Pub. Date: 03/25/2009

Publisher: SAGE Publications

Can television shows like Modern Family, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism?

The Third Edition of The Rhetorical Power of Popular Culture offers students a step

Overview

Can television shows like Modern Family, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism?

The Third Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave. In every chapter, students are introduced to rhetorical theories, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Author Deanna Sellnow also provides sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition’s easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work.

Product Details

ISBN-13:
9781412915410
Publisher:
SAGE Publications
Publication date:
03/25/2009
Edition description:
Older Edition
Pages:
216
Product dimensions:
6.90(w) x 9.90(h) x 0.20(d)

Table of Contents

Chapter 1: What Is Popular Culture and Why Study It
What is Popular Culture?
What Are Popular Culture Texts?
Why Study Popular Culture?
Conducting Rhetorical Analyses of Popular Culture Texts?
Step 1: Selecting a Text and Formulating a Research Question
Step 2: Selecting a Rhetorical Perspective
Step 3: Examining the Text (Describe and Interpret)
Step 4: Evaluating Potential Implications of the Text
Sample Student Essay
Summary
Challenge
References
Chapter 2: Expanding the Rhetorical Tradition
The Nature of Rhetoric and Rhetorical Criticism
Evolution of the Rhetorical Tradition
Classical Period
Middle Ages
Renaissance
18th and 19th Century
Modern Rhetoric
The Neo-Aristotelian Approach to Rhetorical Criticism
Step 1: Describing the Rhetorical Situation
Step 2: Interpreting the Text According to the Five Canons
Step 3: Evaluating the Overall Effect and Implications
New (Contemporary and Postmodern) Rhetorical Approaches
Sample Student Essay
Summary
Challenge
References
Chapter 3: A Narrative Perspective
Narration
Narrative Rationality
Coherence
Fidelity
Conducting a Narrative Analysis
Step 1: Selecting an Appropriate Text
Step 2: Examining the Text (Describe and Interpret)
Step 3: Evaluating Potential Implications of the Text
Sample Student Essay
Summary
Challenge
Suggested Readings
References
Chapter 4: A Dramatistic Perspective
The Dramatistic Life Cycle
Cluster Analysis
The Pentad
The Five Elements
The Ratios
The Motive
Transcendence
Mortification
Victimage
Conducting A Dramatistic Analysis
Sample Published and Student Essays
Summary
Challenge
References and Selected Readings
Chapter 5: A Symbolic Convergence Perspective, Thomas Endres, University of Northern Colorado
Fantasy Theme Analysis
Rhetorical Visions, Master Analogues, And Life Cycles
Conducting A Symbolic Convergence Analysis
Step 1: Selecting an Appropriate Text
Step 2: Examining the Text (Describe and Interpret)
Step 3: Evaluating Potential Implications of the Text
Sample Analysis
Sample Student Essays
Summary
Challenge
References
Chapter 6: A Neo-Marxist Perspective
Ideology and Hegemony
Materialism and Economic Metaphors
Sites of Struggle
Conducting a Neo-Marxist Analysis
Step 1: Selecting an Appropriate Text
Step 2: Examining the Text (Describe and Interpret)
Step 3: Evaluating Potential Implications of the Text
Sample Student Essays
Summary
Challenge
References
Chapter 7: Feminist Perspectives
Hegemony
Sites of Struggle
Waves of Feminism
First-Wave Feminism
Second-Wave Feminism
Third-Wave Feminism
Fourth-Wave Feminism
Feminist Perspectives
A Liberal Feminist Perspective
A Radical Feminist Perspective
A Marxist Feminist Perspective
A Cultural Feminist Perspective
Conducting a Feminist Analysis
Step 1: Selecting an Appropriate Text
Step 2: Examining the Text (Describe and Interpret)
Step 3: Evaluating Potential Implications of the Text
Sample Student Essays
Summary
Challenge
References and Suggested Readings
Chapter 8: A Music Perspective: The Illusion of Life
Music As Rhetoric
The Illusion of Life
Virtual Time
Virtual Experience
Congruity and Incongruity
Congruity
Incongruity
Ambiguity and Ascription
Music Without Lyrics
Conducting An Illusion of Life Analysis
Step 1: Selecting an Appropriate Text
Step 2: Examining the Text (Describe and Interpret)
Step 3: Evaluating the Potential Implications of the Text
Sample Student Essays
Summary
Challenge
References and Suggested Readings
Chapter 9: Visual Perspectives
History and Nature of Visual Communication
Visual Theory Perspectives
Gesalt Theory
Semiotics
Visual Pleasure Theory
Psychoanalytic Theory, Scopophelia, and Narcissism
Fetishism, Voyeurism, and Narcissism in Visual Pleasure Theory
Conducting a Visual Pleasure Analysis
Step 1: Selecting an Appropriate Text
Step 2: Examining the Text (Describe and Interpret)
Step 3: Evaluating Potential Implications of the Text
Sample Student Essay
Summary
Challenge
References and Suggested Reading
Chapter 10: Media-Centered Perspectives
Media Ecology Theory
Media History
Media Laws
Media Logic
Commodification
Amplification and Reduction
Social Learning Theory
Parasocial Relationship Theory
Cultivation Theory
Conducting An Analysis Using A Media-Centered Perspective
Step 1: Selecting an Appropriate Text
Step 2: Examining the Text (Describe and Interpret)
Step 3: Evaluate Potential Implications of the Text
Sample Student Essay
Summary
Challenge
References

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