Boom Town: How Wal-Mart Transformed an All-American Town Into an International Community

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More About This Book

Overview

In 1950, Sam Walton, founder of the Wal-Mart empire, arrived in the Bible Belt town of Bentonville, Arkansas, and discovered that the nondescript Ozarks backwater--population 2,900 white Christians--suited him just fine. Today, six decades later, Walton’s legacy has left its mark. The Bentonville area is headquarters to not only Wal-Mart but also Tyson Foods and J. B. Hunt. The town’s population has grown to around 30,000, and the region is now home to blacks, Jews, Muslims, Hindus, Marshall Islanders, and the fastest-growing Latino population in the country.

In Boom Town: How Wal-Mart Transformed an All-American Town into an International Community, veteran journalist Marjorie Rosen explores the ever-shifting social, political, and cultural character of the United States through the microcosm that is Northwest Arkansas and the personal stories of its people. Rosen talks with a Palestinian immigrant who rose from penniless dishwasher to multimillionaire contractor--and dedicated himself to building a local Jewish community’s first synagogue. A black executive hired to diversify Wal-Mart, whose arrival coincided with a KKK rally in the town square, gives his views on the controversies surrounding the company. A Mexican mother of three, fired from a chicken plant after an injury on the job, discusses her struggle to survive. A Hindu father concerned about interracial dating, a Marshallese security guard whose daughter was ignored in the ER, and many others reveal the issues and challenges facing those who make up the “boom towns” where the economy and culture are in constant flux.

An entertaining, intimate, and often moving chronicle of how different ethnicities, races, and religions come together and struggle to adapt, Boom Town combines sociology, drama, and humanity to illustrate the unpredictable movements that shape our national persona.

Editorial Reviews

Publishers Weekly
According to Rosen (Popcorn Venus), Sam Walton's retail empire—currently facing criticism for inadequate wages, sexual discrimination, predatory pricing and pernicious environmental and overseas practices—is “the largest and most controversial U.S. corporation.” Bethany Moreton's recent and enlightening To Serve God and Wal-Mart notes that Wal-Mart plays a conspicuous role in recent transformations in American business, consumer and labor practices and their global cultural consequences. Rosen agrees, but she has come to praise, not bury, the international giant, and her far too circumscribed profile—focusing on the hometown headquarters in Bentonville, Ark., and the surrounding “boom” region it influences—emphasizes Wal-Mart's character as a generous, “surprisingly good neighbor” and engine of multiculturalism, incorporating Hindus, Muslims, Jews, African-Americans, Marshall Islanders and Latinos into “white-bread” Bible Belt communities. Rosen glosses over employee complaints, lawsuits and informed critiques of Wal-Mart's operation and conservative brand of Christian entrepreneurialism with the savvy of a public relations pro in this laudatory and utterly unbalanced portrait. (Oct.)

Product Details

  • ISBN-13: 9781556529481
  • Publisher: Chicago Review Press, Incorporated
  • Publication date: 10/1/2009
  • Pages: 288
  • Sales rank: 1,123,249
  • Product dimensions: 5.90 (w) x 9.10 (h) x 1.10 (d)

Meet the Author

Marjorie Rosen
Marjorie Rosen
Marjorie Rosen is an associate professor of journalism at Lehman College–CUNY. Her books include Popcorn Venus: Women, Movies & the American Dream and What Nigel Knew and Mia & Woody: Love and Betrayal. A former senior writer at People and editor at the New York Times Magazine, she has contributed to Glamour, Good Housekeeping, the Los Angeles Times, and  Ms.
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