Boomer Down: From Fast Lane to Crashed Lane [NOOK Book]

Overview

Quintessential Boomer Steve Meltzer was living the limo-licious life of a Mad Men-style ad executive in Hong Kong. Great money, eye-popping travel, blue-chip clients. Teak-paneled suites, top-shelf martinis and speaking gigs all over Asia. When his firm died, he returned, jobless but hopeful, to the US--and crashed. Here is his witty, brutally honest, before-during-after story (some heard on NPR).

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Boomer Down: From Fast Lane to Crashed Lane

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Overview

Quintessential Boomer Steve Meltzer was living the limo-licious life of a Mad Men-style ad executive in Hong Kong. Great money, eye-popping travel, blue-chip clients. Teak-paneled suites, top-shelf martinis and speaking gigs all over Asia. When his firm died, he returned, jobless but hopeful, to the US--and crashed. Here is his witty, brutally honest, before-during-after story (some heard on NPR).

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Product Details

  • BN ID: 2940044597914
  • Publisher: Steve Meltzer
  • Publication date: 6/10/2013
  • Sold by: Smashwords
  • Format: eBook
  • File size: 169 KB

Meet the Author

Steve is a multifaceted communicator with extensive US and international experience guiding and creating compelling messaging in all media. His recent client engagements range from marketing communications campaigns for Fortune 100 companies to editorial and creative consultation for major World Bank, USAID, UNDP and other development initiatives.Throughout the 1990s, Steve held Regional Creative Director positions in Hong Kong and Australia with Rapp Collins, J. Walter Thompson and Leo Burnett, and was a driving force in launching integrated and interactive marketing practices throughout the agencies’ Asia-Pacific networks.In 2000, he was recruited to help launch the Greater China headquarters of the $2.5 billion professional services firm, marchFIRST (sic), as Vice President, Brand Building Partner, where he managed teams responsible for branding, integrated media support, marketing strategy and all user experience elements for complex transactional web sites for clients, including the People‘s Republic of China Ministry of Rail, United Broadcasting Company (Thailand), Dentsu Communications (Tokyo), eNETVision (Hong Kong), and Morgan Stanley Asia.Working independently in the US after returning from Asia in 2001, Steve's client engagements have included The Center for American Progress (research for and formulation of new brand platform); MAP International (branding and online content for provider of financial services to off-grid rural communities in Africa); the American Nurses Association (synthesis of two-day roundtable discussion on economics of nursing); OHSA (Practice Framework for Occupational Therapy); Centers for Disease Control (various editorial); Boscobel Communications (white papers "Stakeholder Communications in Merger & Acquisition Environments" "Building a Reporter-Friendly Web Site"); Management Systems International (Government of Iraq Five-Year Development Plan); White and Partners (communications strategy for Military OneSource, Dept. of Defense unified family services provider) and scores more.Steve lives in downtown Washington, DC. with his partner, Mary Ellen (Mellen) and makes a beloved North Carolina-style barbecue.
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