Border Radio: Quacks, Yodelers, Pitchmen, Psychics, and Other Amazing Broadcasters of the American Airwaves, Revised Edition

Border Radio: Quacks, Yodelers, Pitchmen, Psychics, and Other Amazing Broadcasters of the American Airwaves, Revised Edition

by Gene Fowler
     
 

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Before the Internet brought the world together, there was border radio. These mega-watt "border blaster" stations, set up just across the Mexican border to evade U.S. regulations, beamed programming across the United States and as far away as South America, Japan, and Western Europe. This book traces the eventful history of border radio from its founding in the 1930s

Overview

Before the Internet brought the world together, there was border radio. These mega-watt "border blaster" stations, set up just across the Mexican border to evade U.S. regulations, beamed programming across the United States and as far away as South America, Japan, and Western Europe. This book traces the eventful history of border radio from its founding in the 1930s by "goat-gland doctor" J. R. Brinkley to the glory days of Wolfman Jack in the 1960s. Along the way, it shows how border broadcasters pioneered direct sales advertising, helped prove the power of electronic media as a political tool, aided in spreading the popularity of country music, rhythm and blues, and rock, and laid the foundations for today’s electronic church. The authors have revised the text to include even more first-hand information and a larger selection of photographs.

Editorial Reviews

Communication Booknotes Quarterly
This book adds immeasurably to our appreciation and understanding of the power the aural medium possesses to mirror and shape culture.
— Christopher H. Sterling and Michael C. Keith

Product Details

ISBN-13:
9780292789142
Publisher:
University of Texas Press
Publication date:
06/28/2010
Sold by:
Barnes & Noble
Format:
NOOK Book
Sales rank:
753,594
File size:
8 MB

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