Born to Do It

by Craig David

Overview

In his 2000 debut album, Craig David merges smooth-soul crooning with a cascade of glistening keyboards, circling guitars, and sophisticated rhythms. Displaying a healthy marriage of current R&B vocal stylings and U.K. club/dance fused beats, David's music skillfully evades feeling robotic and cold, while still sounding pristine and immaculate. As an artist who is in his late teens, he conjures up a personal and revealing work that delves into both his mature sound and youthful attitude. Co-writing and co-producing with Mark Hill of the British garage act the Artful Dodger, David wraps his scorching-cool vocals around a mellow attack of keyboards and drums, while distinctly focusing on romance, relationships, and clubbing. Guitars simmer on "7 Days," a day by day account of an adventurous first week with a woman he magically encounters while in a subway. In "Can't Be Messing 'Round," the performer's razor sharp vocals heat-seek while a keyboard hammers before being covered by a high-sounding whirlpool of strings. With the dance anthem "Time to Party," drums sting and a whispering guitar is faintly heard while he optimistically sings "Friday, payday/Ready to do the things we love." The lyrics do sometimes sound underdeveloped due to David's age, and the music can occasionally lack distinctiveness, yet those two factors do not hinder the celebratory power of Born to Do It. The album features an effortless presentation of limber and carefully articulated vocal talents by the singer that seamlessly glide through the polished collage of songs. ~ Stephen Mercier

Product Details

Release Date:	06/09/2017
Label:	Sony Music
UPC:	0889854260828

Tracks

1. Fill Me In
2. Can't Be Messin' Around
3. Rendezvous
4. Seven Days
5. Follow Me
6. Last Night
7. Walking Away
8. Time to Party
9. Bootyman
10. Once in a Lifetime
11. You Know What
12. Rewind
13. Four Times a Lady

Album Credits

Performance Credits

Craig David   Primary Artist,Vocals,Lead Vocals
F Zagaroli   Primary Artist,Vocals
Mark Hill   Primary Artist,Vocals,Vocals (Background)
Full Crew   Primary Artist
Wayne Lawes   Bass
Rickardo Ried   Keyboards
V. Hallett   Vocals
Victoria Hallett   Vocals

Technical Credits

Mark Hill   Engineer,Mixing,Composer,Lyricist,Producer,Mixing Engineer
Steve Fitzmaurice   Mixing Engineer,Mixing
Ceri Evans   Producer,Remixing
Dick Beetham   Mastering,Mastering Engineer
Andy Ward   Mixing Engineer,Engineer
Goetz   Mixing Engineer,Mixing,Mixing Engineer,Engineer
Wayne Lawes   Remixing,Programming,Vocal Producer,Drum Programming,Additional Production,Producer
Jeremy Paul   Composer,Producer
Kowan Paul   Producer
James Seals   Composer
Craig David   Composer,Lyricist,Producer
Pete Moss   Photography
Darren Hill   Composer,Lyricist
Fraser T. Smith   Programming
Rickardo Ried   Programming
D. Hill   Composer
Andrea Brooks   Design
M. Rosena Hill   Composer
David Hill   Composer
The Artful Dodger   Remixing,Producer
Anthony Briscoe   Lyricist,Composer
Jimmy Seals   Composer,Lyricist
Darryl Hill   Composer,Lyricist