Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others [With Earbuds]

Overview

In the new bible of business innovation, renowned creativity expert David Kord Murray reveals the key to the creative process: borrowing. There is no such thing as a truly original idea. Great thinkers throughout history have understood this and used it to their advantage. Bill Gates "borrowed brilliance" to create Microsoft, Steve Jobs "borrowed" to create the Mac, and long before that Sir Isaac Newton used similar thinking techniques to arrive at his theory of gravity. Borrowing Brilliance is challenges our ...
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Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

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Overview

In the new bible of business innovation, renowned creativity expert David Kord Murray reveals the key to the creative process: borrowing. There is no such thing as a truly original idea. Great thinkers throughout history have understood this and used it to their advantage. Bill Gates "borrowed brilliance" to create Microsoft, Steve Jobs "borrowed" to create the Mac, and long before that Sir Isaac Newton used similar thinking techniques to arrive at his theory of gravity. Borrowing Brilliance is challenges our notions of intellectual property and authorship, explores the evolution of a creative idea, and takes us step-by-step through Murray's own unique thought process, which combines analytical and non-traditional thinking techniques. Murray's six step "borrowing" process is one that anyone can master to build business innovation.

Murray combines practical lessons with stories from his own career, as well as the careers of brilliant borrowers past and present. Most people believe creativity is a gift, that it can't be taught, that it's innate in your thinking process and either you have it or you don't. But Murray lifts the veil off the creative process, bringing it from the shadows of the subconscious mind into the conscious world. Creativity is not the result of divine intervention; it is something that can be learned and it is easily within reach.

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Editorial Reviews

Publishers Weekly

There really is nothing new under the sun, says entrepreneur Murray. All good ideas are constructed out of already existing ones, and rather than viewing borrowing as theft, we should view it as a necessary-even desirable-path to invention. Charles Darwin did it, as did George Lucas, Steve Jobs, Stephen King and a host of other innovators who knew how to take existing ideas and turn them into new answers to old problems. Murray draws heavily on his own experience and well-known successes-the evolution of the Walkman to the iPod, for example-to drive home his thesis, and even dips into the neurology of idea creation. The somewhat hashed-to-death point takes a more practical turn as Murray explains how the average organization can borrow successfully; his "Brilliantly Borrowed Brainstorming" system effectively lays out the steps, from identifying a good idea to adapting it to one's own uses. While somewhat repetitive, Murray's prescriptions are lucid and helpful, and this book should garner prime shelf space. (Sept.)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Library Journal
Half of this book is an unremarkable self-help program for creativity. On the premise that creativity results from the combination of existing materials, Murray advocates "borrowing" successful ideas and giving them new applications. He offers a six-step creativity program with such insights as the need to define a problem before you solve it and the admonition to eliminate weak points while enhancing strong points. As the six steps progress Murray provides inspirational anecdotes about various luminaries (Bill Gates, Albert Einstein, etc.), which occasionally support the point at hand. The second half of this book is a paean by the author, a former aerospace engineer, to his self-proclaimed brilliance. Through various flashbacks to his childhood and later, he attempts to build himself up into a mythic figure who has overcome all the odds and who breaks all the rules, producing one innovative triumph after another; a character very familiar to motivational speaking. VERDICT There are simply better-written, catchier, more motivational self-help books out there. There is also a legal danger for the unwary reader who gets too excited about "borrowing" successful ideas from others. Not recommended.—Robert Perret, Univ. of Idaho, Moscow
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Product Details

  • ISBN-13: 9781441810151
  • Publisher: Findaway World
  • Publication date: 9/28/2009
  • Series: Playaway Adult Nonfiction Series
  • Format: Other
  • Product dimensions: 4.60 (w) x 7.80 (h) x 1.20 (d)

Meet the Author

David Kord Murray began his career as an aerospace engineer working on the conceptual development team for the International Space Station. He has also been an entrepreneur, inventor, and Fortune 500 Executive. He was the Head of Innovation for the software company Intuit and held similar positions at other Fortune 500 companies.
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Table of Contents

Prologue: Along, Strange Trip

Introduction Honor Among Thieves

Pt. I The Origin of a Creative Idea

Ch. 1 The First Step - Defining

Ch. 2 The Second Step - Borrowing

Ch. 3 The Third Step - Combining

Pt. II The Evolution of a Creative Idea

Ch. 4 The Fourth Step - Incubating

Ch. 5 The Fifth Step - Judging

Ch. 6 The Sixth Step - Enhancing

Conclusion: The Road Less Traveled

Epilogue: What a Long, Strange Trip

App. A Summary of the Six Steps

App. B Suggested Reading List

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