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Bottom-Line Organization Development / Edition 1

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Organization development practitioners have, for over half a century, engaged with organizations to help them grow and thrive. The artful application of Organization Development (OD) has helped business leaders articulate vision, rethink business processes, create more fluid organization structures and better utilize people's talents. While business leaders and OD practitioners intuitively believe that OD provides valuable results, rigorous measurement of the value delivered has long eluded many OD practitioners.

'Bottom-Line Organization Development' provides powerful tools to capture and measure the financial return on investment (ROI) of OD projects to the business. Given the increasing competition for budget and resources within organizations and the requirements of demonstrating tangible results, the need for such OD measurement tools is very high.

But in addition to proving the value of OD projects, integrating evaluation into the change management process itself can actually increase the value of the change initiative because it opens up new ways of capturing and increasing the value of change initiatives. In other words, there is an ROI to ROI. Merrill Anderson calls this new way of approaching OD "strategic change valuation."

The book explains the five steps in the OD value process - diagnosis, design, deployment, evaluation and reflection. In addition, three case studies take readers through the process of applying bottom-line OD to three types of popular strategic change initiatives: executive coaching, organization capability, and knowledge management. Readers will gain a holistic perspective of how to make the seemingly intangible benefits of these initiatives tangible.

Audience: Human Resource Professionals, HR Directors, HRD specialists, organization development consultants, students in MBA, OD, and HRD programs.

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Product Details

  • ISBN-13: 9780750674850
  • Publisher: Taylor & Francis
  • Publication date: 8/1/2003
  • Series: Improving Human Performance Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 232
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.63 (d)

Meet the Author

Dr. Merrill C. Anderson is a business consulting executive, author and educator with twenty years experience improving the performance of people and organizations. Dr. Anderson is currently the chief executive officer of MetrixGlobal LLC, a consulting company that provides clients with performance measurement solutions. He specializes in providing business support groups such as HR, training and OD with performance measurement solutions that increase accountability for bottom-line results. He has held senior executive positions with four Fortune 500 firms including, most recently, senior vice president, human resources and Academy dean for Wells Fargo Home Mortgage. Dr. Anderson has consulted with over one hundred companies throughout North America and Europe to effectively manage strategic organization change. He has over thirty professional publications and speeches to his credit including the books Strategic Change: Fast Cycle OD and Building Learning Capability Through Outsourcing. Dr. Anderson has taught graduate-level courses at Pepperdine, Antioch and Benedictine universities and soon will begin teaching at Drake University. He earned his doctorate in Psychology at New York University.

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Read an Excerpt

Proven, results-based approach to calculating the Return on Investment for large-scale, complex change management initiatives
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Table of Contents

Table of Contents





1 Introduction to Bottom-Line OD

Flavor of the Month Approaches to Change
Bottom-Line OD: Breaking the Mold
How This Book is Organized
Maximizing Value With Bottom-Line OD

Section One: Strategic Change Valuation

2 Strategic Change Valuation: The Five-Phase Process

Phase 1: Diagnosis
Phase 2: Design
Phase 3: Development
Phase 4: Deployment
Phase 5: Reflection

3 Diagnose Performance Gaps to Achieve Business Goals

Building the Client - Consultant Relationship
Linking Performance Improvement to Achieving Business Goals
Developing a Winning Business Case

4 Design the Solution to Achieve Strategic Change Objectives

Organizing a Change Coalition
Designing the Strategic Initiative
Writing the Statement of Work

5 Develop a Change Plan With Evaluation Objectives

Change Management and Evaluation: Opening Doors to Understanding
Elements of an Effective Change Plan
Elements of an Effective Evaluation Plan
Isolating the Effects of the Initiative
The Focus of Evaluation: Judgment, Not Numbers

6 Deploy the Strategic Change Initiative and Evaluate Progress

Value-Based Deployment: Integrating Evaluation and Change
Mastering the Mechanics of Evaluation
Maximizing the Value of Pilots

7 Reflect upon the Business Impact Utilizing Post-Initiative Evaluations

Separating Hard From Soft Data
Converting Benefits to Monetary Value
Qualifying the Monetary Benefits
Tabulating the Costs of the Initiative
Calculating the Return on Investment
Leveraging Strategic Insights

Section Two: Special Issues

8 Forecasting ROI

The Business Context of Forecasting ROI for Strategic Change
Requirements for Forecasting
The Timing of ROI Forecasts
Phase 1 Forecast: Should We Invest in the Change Initiative?
Phase 3 Forecast: Should We Proceed With Full Deployment?
Case Study: Forecasting ROI at Braxton Bulldozers
What Happens if the ROI Forecast is Negative?
Benefits of the ROI Forecast

9 Tricks of the Trade: Using Surveys to Collect ROI Data

Why is Survey Research Essential For ROI Analysis?
What are the Limitations of Survey Research For ROI Analysis?
What is the Fastest, Easiest Way to Use Surveys to Isolate the Effects of the Initiative?
How Can Response Rates Be Increased?
What are the Essential Elements of ROI Questionnaire Construction?

10 ROI on the Fly: Evaluating an Initiative After Its Deployed

What To Do When Your CEO Asks: What Have You Done For Me Lately?
Case Study: Conducting a Post-Program Analysis at Power Systems, NA
Frequently Asked Questions

Section Three: Case Studies in the Evaluation of Strategic Change

11 Executive Coaching: The ROI of Building Leadership One Executive at a Time

Data Collection Procedures
Profile of the Respondents and Initiation of Coaching
Level 1: Initial Reaction of the Clients to Their Coaching
Level 2: What Clients Learned From Coaching
Level 3: How Clients Applied What They Learned
Level 4: The Business Impact of Coaching
Level 5: Return on Investment
Summary of Intangible Benefits
Recommendations for Leveraging Coaching

12 Organization Capability: The ROI of Aligning an Organization to Strategy

Diagnosis and Design: The Change Process Begins
Development: Aligning the Organization to Strategy
Deployment: Transformational Change at Logistics Services
Reflection: Evaluating the ROI of Strategic Change

13 Knowledge Management: The ROI of Continuously Leveraging Knowledge

Diagnosis: Understanding the Need for Knowledge Management
Deployment and Evaluation
Reflection and Improvement Opportunities


14 Preparing the Partners to Dance: How Leaders and Change Practitioners Work Together to Create Strategic Value

Earning a Seat at the Table
The Values of Bottom-Line OD

Further Reading

List of Tables and Figures


About the Author

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Customer Reviews

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  • Posted February 10, 2012

    Quality Reading Highly Recommend if consulting for change

    Anderson (2003), explains clearly how business's look at how change initiatives are going to effect the Bottom-line of organization. Anderson (2003), brings up questions, in which CEOs, Managers, Leaders, Change agents, Sponsors, consultants, and evaluators should all answer when working with change initiatives. Anderson (2003), not only gives detailed information needed to go through each step or phase, but there are also case studies which put the information into an applied perspective for the learner to be able to link the real world with the theory.

    This reader/learner quite enjoyed reading and learned things to do and not to do.

    In my personal opinion, I would recommend this book to any business student or individual who wants to learn how to implement change in an effective way and show the ROI (return on investment) and benefits the changes will have on the organization.

    Thank you for your time,

    Was this review helpful? Yes  No   Report this review
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