Bounded Rationality: The Adaptive Toolbox

Bounded Rationality: The Adaptive Toolbox

by Gerd Gigerenzer
     
 

In a complex and uncertain world, humans and animals make decisions under the constraints of limited knowledge, resources, and time. Yet models of rational decision making in economics, cognitive science, biology, and other fields largely ignore these real constraints and instead assume agents with perfect information and unlimited time. About forty years ago, Herbert…  See more details below

Overview

In a complex and uncertain world, humans and animals make decisions under the constraints of limited knowledge, resources, and time. Yet models of rational decision making in economics, cognitive science, biology, and other fields largely ignore these real constraints and instead assume agents with perfect information and unlimited time. About forty years ago, Herbert Simon challenged this view with his notion of "bounded rationality." Today, bounded rationality has become a fashionable term used for disparate views of reasoning.

This book promotes bounded rationality as the key to understanding how real people make decisions. Using the concept of an "adaptive toolbox," a repertoire of fast and frugal rules for decision making under uncertainty, it attempts to impose more order and coherence on the idea of bounded rationality. The contributors view bounded rationality neither as optimization under constraints nor as the study of people's reasoning fallacies. The strategies in the adaptive toolbox dispense with optimization and, for the most part, with calculations of probabilities and utilities. The book extends the concept of bounded rationality from cognitive tools to emotions; it analyzes social norms, imitation, and other cultural tools as rational strategies; and it shows how smart heuristics can exploit the structure of environments.

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Editorial Reviews

From the Publisher
"Bounded Rationality constitutes a milestone in the development of a framework for understanding human cognition." Robert Kurzban Contemporary Psychology
Contemporary Psychology - Robert Kurzban
Bounded Rationality constitutes a milestone in the development of a framework for understanding human cognition.

Product Details

ISBN-13:
9780262072144
Publisher:
MIT Press
Publication date:
02/19/2001
Series:
Dahlem Workshop Reports Series
Pages:
393
Product dimensions:
6.00(w) x 9.00(h) x 1.00(d)

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From the Publisher
"Bounded Rationality constitutes a milestone in the development of a framework for understanding human cognition." Robert Kurzban Contemporary Psychology

The MIT Press

Meet the Author

Gerd Gigerenzer is Director at the Max Planck Institute for Human Development, Berlin.

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