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Bourbon Whiskey our Native Spirit

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Overview

Travel the Whiskey Trail and around the country with whiskey professor Bernie Lubbers as he reveals the history and process of making and selling America's native spirit. Sharing his homespun Kentucky wisdom and outrageous whiskey adventures Bernie engages the reader with humorous tales throughout the book. But, Bourbon Whiskey our Native Spirit isn't all fun and games. The Whiskey Professor enlightens with a rock solid history of the spirit, the industry and its legends. Readers will also be delighted with ...
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Bourbon Whiskey: Our Native Spirit

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Overview

Travel the Whiskey Trail and around the country with whiskey professor Bernie Lubbers as he reveals the history and process of making and selling America's native spirit. Sharing his homespun Kentucky wisdom and outrageous whiskey adventures Bernie engages the reader with humorous tales throughout the book. But, Bourbon Whiskey our Native Spirit isn't all fun and games. The Whiskey Professor enlightens with a rock solid history of the spirit, the industry and its legends. Readers will also be delighted with bourbon and whiskey recipes for drinks and food contributed by bars and restaurants along the Whiskey Trail and the professors own family archives.
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What People Are Saying

Dominic Roskrow
As the world takes more interest in whiskey generally, the world of bourbon has been crying out for a modern and accessible book to tell its story. Bernie Lubbers has provided it. It is not just a solid account of what bourbon is, it is a work of passion. Lubbers love for Kentucky and its whiskey flowing freely from every page. (Dominic Roskrow, international whiskey writer)
Jim Meehan
Besides the entertaining stories about his life, the Bourbon business and up-to-date information about visiting the region, Bernie's most remarkable contribution to whiskey scholarship is that Bourbon, specifically Kentucky Straight Bourbon, is delicious by law. Production is so strictly regulated, that many of the variables that determine the character of the final product can be verified by reading the label. After years of lecturing about the label, Bernie shares his methodology in print, giving readers empirical talking points to distinguish their favorite bottlings. (Jim Meehan, General Manager, Please Don't tell Speakeasy, New York)
Lew Bryson
I've drunk bourbon and hung out with Bernie Lubbers and it's always been a great time: lots of stories, lots of whiskey talk, and a whole lot of laughs. Pour yourself a shot of Knob Creek and you can have the same great time, because reading Bourbon Whiskey was just like being with Bernie...without the hangover. You know, the book might be better than Bernie! (Lew Bryson, drinks writer)
Rob Allanson
What can I say, finally a book for the bourbon lover written by someone with the inside line. Bernie pulls no punches here but he is also the consummate entertainer and educator. I am actually amazed, given the amount of travel he does for his ambassadorial role, that Bernie has found the time to write a book. But I am glad he has. His liquid lessons have kept audiences thrilled across the USA and now those of us that cannot make his tastings can have his wisdom on our shelves. This is not just something to dip into, this is a book to delve into, soak up and appreciate. (Rob Allanson, Editor, Whiskey Magazine)
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Product Details

  • ISBN-13: 9781935628033
  • Publisher: Blue River Press
  • Publication date: 4/1/2011
  • Pages: 192
  • Product dimensions: 6.00 (w) x 8.80 (h) x 0.70 (d)

Meet the Author

Bernie Lubbers is The Whiskey Professor for Beam Global Spirits and Wine - the best job title on the planet. Before becoming a Whiskey Professor Bernie was a comedian of 25 years and knows how to tell a story. To become a professor he learned the intricacies of the bourbon-making process – from milling, to cooking, mashing, distilling, barreling, even rolling barrels in the rack house. Much taught first hand from Fred Noe himself. With his status and respect in the industry, Bernie is regularly featured and quoted in publications like Malt Advocate, Whisky Magazine, Bourbon Review, Drinks International, and online resources like Liquor.com. He was named Global Whiskey Ambassador of the Year, 2009 by Whisky Magazine. Bernie lives in Clermont, KY. Frederick "Fred" Booker Noe III became the seventh generation Beam family distiller whose likeness appears on the Jim Beam bottle. Fred learned everything from his father, Quick-witted, sociable and knowledgeable Fred introduces people around the world to his family's bourbons. Fred lives in Bardstown, KY.
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Table of Contents

Foreword Fred Noe 7

Prologue: Whiskey Professors are Born Not Made 11

Chapter 1 How I Became a Whiskey Professor 15

Chapter 2 What Makes Bourbon, Bourbon? 35

Chapter 3 Distilling and Aging Bourbon 47

Chapter 4 How to Read a Label 69

Chapter 5 Bourbon's Place in American History 91

Chapter 6 Visiting Kentucky and the Distilleries, and You WILL 121

Chapter 7 How to Host a Bourbon Tasting at Your 159

Chapter 8 My Favorite Bourbon Recipes 167

Chapter 9 Bourbon: Our Native Spirit 181

Appendix: Frequently Asked Questions 185

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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Posted January 9, 2012

    If you enjoy bourbon and history this is the book for you

    I actually had the pleasure of meeting Bernie Lubbers and I can tell you he is extremely passionate about bourbon. Like so many Kentuckians bourbon runs through his veins, he bleeds for this industry (figuratively of course), but that passion resonates throughout this book. Like so many other books on bourbon he gives an excellent history of the industry, but he also works for the Jim Beam Distillery as a Whiskey Professor so he is able to offer some interesting perspectives and insights because he’s there every day. His book also gives a timeline of important bourbon dates which helps centralize the sometimes confusing information in bourbon’s history. The book also gives useful information on how to read a bourbon label, how to host a bourbon tasting, his favorite recipes, and a brief biography on himself and how he became a Whiskey Professor. Between our meeting and the book, Mr. Lubbers was able to provide me with a lot of useful information, I would not have been privy to without his help.

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  • Posted December 31, 2011

    An Entertaining and More Than Worthwhile Read

    With humor and flair Mr. Lubbers shares his love and knowledge of bourbon and Kentucky. He is able to explain the distilling and aging processes, as well as the history of our national spirit. Moreover, he proves why bourbon deserves equal respect along with the other genres of whisky from around the world. Read it cover to cover, but also use it as a reference book in the future. Our Native Spirit Indeed! Thanks Bernie.

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