Michael Baron is Professor of Statistics at the Department ofMathematics at the University of Texas at Dallas. His research areas include sequential analysis and sequential design, change-point detection, multiple comparisons, and applications of Statistics in clinical trials, epidemiology, semiconductor manufacturing, and energy finance. In 2003-04, he joined the IBM T. J. Watson Research Center as an Academic Visitor. M. Baron has a University Diploma in Mathematics from St. Petersburg State University, Russia (1992) and a Ph.D. degree in Statistics from the University of Maryland (1995). In his turn, he graduated nine doctoral students and is currently working on two more.
Richard Baker is the founder of Premium Knowledge Group, a firm that specializes in analyzing the life styles of the affluent. He developed a process for getting truly affluent people to share extensive information about their discretionary consumption and their related motives. In this capacity he had the good fortune to meet Dr. Baron and develop a working relationship that extended to the creation of this study. Prior to founding Premium Knowledge Group, Mr. Baker founded Baker & Company, a management consulting firm which he sold to J.D. Power and Associates. Mr. Baker holds a B.A. in English from the University of Dallas and graduated valedictorian of his class.