Boutique Baby Photography: The Digital Photographer's Guide to Success in Maternity and Baby Portraiture by Mimika Cooney, Paperback | Barnes & Noble
Boutique Baby Photography: The Digital Photographer's Guide to Success in Maternity and Baby Portraiture

Boutique Baby Photography: The Digital Photographer's Guide to Success in Maternity and Baby Portraiture

4.5 2
by Mimika Cooney
     
 

View All Available Formats & Editions

Acknowledging that there is much more to building a successful photography business than taking great pictures, this manual shows how to build and run a thriving boutique baby photography studio. All aspects of the business end of a studio are explained, from designing an advertising campaign and planning a successful sales cycle to establishing effective

Overview

Acknowledging that there is much more to building a successful photography business than taking great pictures, this manual shows how to build and run a thriving boutique baby photography studio. All aspects of the business end of a studio are explained, from designing an advertising campaign and planning a successful sales cycle to establishing effective operational and customer service processes. In addition to the back-office details, strategies for creating stunning images—including working with emotional moms-to-be, nervous first-time parents, and finicky babies—are clearly presented. The low-volume, high-dollar nature of a studio specializing in baby photography can be challenging, but this road map to success will keep photographers working with clients from the first pregnancy shot to the first day of school and beyond.

Editorial Reviews

From the Publisher

"Cooney focuses particularly on Internet marketing. The guide includes tips for photographing babies, a production checklist, recommended reading and resources." —www.BookNews.com (December 2011)

"In Boutique Baby Photography, you'll find the information you need to establish a boutique photography business that will stand out from the crowd." —PSA Journal (September 2012)

Product Details

ISBN-13:
9781608952595
Publisher:
Amherst Media, Incorporated
Publication date:
10/01/2011
Pages:
160
Sales rank:
1,201,083
Product dimensions:
7.40(w) x 9.90(h) x 0.40(d)

Meet the Author

Mimika Cooney is an international award-winning photographer who has owned and run four photography businesses on three continents. She lives in Charlotte, North Carolina.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >

Boutique Baby Photography: The Digital Photographer's Guide to Success in Maternity and Baby Portraiture 4.5 out of 5 based on 0 ratings. 2 reviews.
cburling More than 1 year ago
In this book, Mimika Cooney not only shares information, but inspiration as well. Yes, the book has sections on how to shoot, but the wealth of knowledge in this book is in the early chapters on building your business; marketing your business using social marketing and other options; and the operations of going from a new customer, to bringing them back again, and again, and again. I would strongly suggest it as required reading for anyone looking to start or continue the maternity and baby part of their business.
cophoto More than 1 year ago
Contains tons of information! Lots of good ideas. It is targeted at those trying to have a wealthier customer base. Will be most helpful if you can have your own studio. Good source for those breaking into the world of photography. I like the examples of baby protraits. I wish it had more maternity portrait advice. I don't have a studio, but it inspired me to create one!