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The author's contribution to our understanding of arousal mechanisms [is] both innovative and challenging. . . . His most remarkable contributions are his repeated mention of the interplay between arousal systems and manifestations of cognition and emotion, his focus on information theory as a means of understanding arousal systems as universal response potentiators, with bilateral and bipolar properties. This book will be read avidly by those who are interested in any of the above-mentioned issues and by those who simply want to get a fresh look at the concept of arousal. In either case, the author's intentions will be unmistakable: challenging readers to combine evidence from different fields and integrate it into a series of questions to guide much-needed research.
— Maura Pilotti