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Brain Storm is your personal roadmap to a better understanding of creative thinking and the brainstorming process. With this book, as an individual or in a group setting, you can begin generating ideas with the power to change the world around you. Jason R. Rich will teach you the basics of how to produce many ideas, evaluate each of them, and pick the best one. You will learn directly from fascinating people who have already achieved incredible success as a direct result of their ability to think creatively. Within a short period of time, you too will be generating new ideas, building upon other people's ideas, using your brain to find creative solutions to problems and challenges, and coming up with ideas that will improve your personal, professional, and financial life.
|Chapter 1||The Next Big Idea Is Within You: Fundamentals of Brainstorming||11|
|Chapter 2||The Anatomy of an Idea||23|
|Chapter 3||Brainstorming 101||33|
|Chapter 4||Creative Thinking and Brainstorming Exercises||45|
|Chapter 5||Overcoming Brainstormer's Block||59|
|Chapter 6||Analyzing Your Ideas||69|
|Chapter 7||Generating Tremendous Results From Your Big Ideas||81|
|Chapter 8||Brainstorming Tools||93|
|Chapter 9||Brainstorming Facilitators: Hiring a Professional||111|
|Chapter 10||Brainstorming Success Stories From Arts and Entertainment||125|
|Chapter 11||Brainstorming Success Stories From the Business World||149|
|Afterword: Final Thoughts||179|
|About the Author||187|
Posted June 6, 2004
Jason R. Rich has used his creative juices to write a book that promises to help your brain come up with its own storm of ideas. The book covers the basics of using a creative environment to brainstorm and develop new ideas. While some of the concepts discussed are fundamental, they are also classics. About 40% of the book consists of interviews with highly regarded creative thinkers in various fields ¿ a key asset given the premise that one way to become creative is to learn from those who have already mastered this art form. In today¿s ¿by-the-numbers¿ corporate culture, finding new and better ways to get the job done is a valuable skill. We strongly recommends this book to those who need a more creative approach to daily tasks.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted November 7, 2008
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