PRAISE FOR BRAINS ON FIRE
"Succeeds at doing what so many other business books attempt: it provides a recipe for how every company can succeed—but the secret isn't in the latest tools, online communities, or campaign tactics. It's about passion, humanization, and common sense."—Scott Monty, Head of Social Media, Ford Motor Company
"Loaded with great advice from a team of people who have repeatedly built successful movements . . . If you want to lead a movement, start with this book."—Dan Heath, coauthor of Switch and Made to Stick
"Enter Brains on Fire. It isn't just a book or a company, it is a collection of real people, with souls and hearts and stories able to offer real advice to anyone who wants to make a movement out of what they do all day."—Ellen McGirt, Senior Writer, Fast Company magazine
"Brains on Fire has the ability to assemble a powerful team that speaks as one unit. This engaging'book is all about how that team works, including love, hard work, shared passion, with a constant focus on the goal."—Douglas J.?Greenlaw, former head of sales and promotional marketing, MTV Networks, New York
Acknowledgments
Introduction
Lesson 1 Movements Aren't about the Product Conversation; They're about the Passion Conversation 1
Lesson 2 Movements Start with the First Conversation 23
Lesson 3 Movements Have Inspirational Leadership 37
Lesson 4 Movements Have a Barrier of Entry 57
Lesson 5 Movements Empower People with Knowledge 69
Lesson 6 Movements Have Shared Ownership 91
Lesson 7 Movements Have Powerful Identities 107
Lesson 8 Movements Live Both Online and Off-Line 123
Lesson 9 Movements Make Advocates Feel Like Rock Stars 139
Lesson 10 Movements Get Results 153
Lesson 11 Your Turn 167
About the Authors 171
Index 175
Anonymous
Posted May 2, 2012
No text was provided for this review.
Anonymous
Posted May 24, 2011
No text was provided for this review.
Anonymous
Posted May 2, 2011
No text was provided for this review.
Overview
PRAISE FOR BRAINS ON FIRE
"Succeeds at doing what so many other business books attempt: it provides a recipe for how every company can succeed—but the secret isn't in the latest tools, online communities, or campaign tactics. It's about passion, humanization, and common sense."—Scott Monty, Head of Social Media, Ford Motor Company
"Loaded with great advice from a team of people who have repeatedly built successful movements . . . If you want to lead a movement, start with this book."—Dan Heath, coauthor of Switch...