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Doody's Review ServiceReviewer: Nicholas Greco IV, MS, BCETS, CATSM (Columbia College of Missouri)
Description: This extremely thought-provoking book examines the mystery and reality of brainwashing from both a social psychological and neuropsychological perspective. The book takes a serious and empirical stance to inform the reader from all sides.
Purpose: The purpose is to shed the necessary light on a topic which has unfortunately become parlor humor. In fact, the book proposes brainwashing to be real and worthy of scientific attention given the technological and scientific advances we have made. The book is interesting and the objectives are clear, concise, and worthy of the reader's attention.
Audience: Intended generally for those with a background in psychology, some members of the lay public may be able to benefit and find this book highly captivating. The author is a research scientist and appears highly credible.
Features: The examination of brainwashing is complex yet thorough. The historical perspectives of the Cold War, the CIA, and Communism give the reader a full circle perspective. The book examines religion, politics, advertising, media influences, the military, mental health, the legal system etc. The case examples are hard to put down and focus the reader's attention and further elaborate on the various topics of discussion. There is a strong philosophical stance that can lead to questions about freedom and autonomy.
Assessment: Quite a fascinating book whose content tends to linger long after you have put it down. Definitely a must-read for those in the social psychology field and all other psychologists interested in this area.