Brand America: The making, unmaking and remaking of the greatest national image of all time

Overview

This is the new edition of the story of how the USA became the greatest and most influential brand of all.Countries are among the most powerful brands on the global marketplace. Love it or loathe it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes. The country is associated with the definitive youth lifestyle (Coke, MTV, Levi's); with sporting prowess (Nike, NBA, Timberland); and...

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Overview

This is the new edition of the story of how the USA became the greatest and most influential brand of all.Countries are among the most powerful brands on the global marketplace. Love it or loathe it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes. The country is associated with the definitive youth lifestyle (Coke, MTV, Levi's); with sporting prowess (Nike, NBA, Timberland); and with technological supremacy (Microsoft, Dell, IBM). America is well-informed (CNN, Time, Newsweek) and, naturally, wealthy (American Express, Merrill Lynch, Goldman Sachs). Of the top 100 international brands, 64 of them are American-owned.This book traces American history up to and including Obama, the values of Brand America and the growth of anti-Americanism. America is truly the greatest branding story of them all and this fully updated book tells it for the first time.

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Product Details

  • ISBN-13: 9781905736560
  • Publisher: Marshall Cavendish Books, Limited
  • Publication date: 3/1/2010
  • Edition description: New
  • Pages: 192
  • Sales rank: 898,791
  • Product dimensions: 5.00 (w) x 7.60 (h) x 0.60 (d)

Meet the Author

Simon Anholt is one of the world's leading specialists in creating brand strategies for countries and regions. He has advised the governments of the United Kingdom, Switzerland, Croatia, New Zealand, among others, as well as the Goethe Institute, World Bank, United Nations and many other organizations, on brand development and public diplomacy.

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