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The Brand Called You: The Ultimate Brand-Building and Business Development Handbook to Transform Anyone Into an Indispensable Personal Brand

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Establishing a Personal Brand and riding it to personal wealth and professional success is more than a matter of polished business cards or wearing the right suit, as some branding mavens would have us believe. Personal Branding is who we are, authentically and without anything held back, crafted and communicated in a way that maximizes our influence with the people who can make us successful. This is the focus of The Brand Called You, the most authoritative resource to date on what makes Personal Branding ...
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Overview

Establishing a Personal Brand and riding it to personal wealth and professional success is more than a matter of polished business cards or wearing the right suit, as some branding mavens would have us believe. Personal Branding is who we are, authentically and without anything held back, crafted and communicated in a way that maximizes our influence with the people who can make us successful. This is the focus of The Brand Called You, the most authoritative resource to date on what makes Personal Branding effective, the principles behind the success of any brand, and the strategies any business owner can use to become the inevitable choice for anyone seeking a product or service.

Author Biography: Peter Montoya is the founder and president of Peter Montoya Inc., an advertising agency, and is the author of The Personal Branding Phenomenon, coauthor of The Brand Called You, and publisher of the magazine Peter Montoya's Personal Branding. He is a renowned trainer who conducts more than 100 seminars annually on transforming professionals and entrepreneurs through personal branding. He lives in Corona del Mar, California.

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What People Are Saying

Robert G. Allen & Mark V. Hanson
Peter Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.
co-authors, "The One Minute Millionaire"
Stedman Graham
Peter Montoya is becoming one of the great experts on Personal Branding. The Brand Called You is testimony to that!
businessman, author, educator
Wally Amos
Nothing cuts through the noise and clutter of today's advertising like Personal Branding. It's the supreme way to get noticed.
author of "The Cookie Never Crumbles", "Uncle Wallys Muffins", and "Aunt Dellas Cookies"
Wyland
If you have a special message to share with the world, the ideas behind Personal Branding are absolutely essential.
environmental artist, Wyland Worldwide
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Product Details

  • ISBN-13: 9780967450650
  • Publisher: Peter Montoya
  • Publication date: 4/28/2003
  • Edition number: 2
  • Pages: 278
  • Product dimensions: 6.14 (w) x 9.48 (h) x 1.02 (d)

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  • Anonymous

    Posted February 21, 2004

    Serious about your busness? Buy this book

    Every so often a book comes along that makes consultants like me cringe. The reason is that if everybody read the book it could put me out of business. The Brand Called You by Peter Montoya is one of those books. Whether you are a one man operation or a large company this book will help you to define and sell your brand. It is invaluable when it comes to showing you how to become famous in your field. Montoya a well know industry expert when it comes to personal and corporate branding takes you through a step-by step process which is remarkably easy to understand and to use. There is even a great chapter on developing, implementing and making your brand well known in one year. The book is also chock full of real life examples of people who have become known as a true expert in their field. I found these little biographies or case studies very interesting as well as informative. From naming your business to identifying your niche, to developing your personal brand and your product brand you will be fully informed as well as enlightened when you read and study this book. One example I can use is Montoya¿s chapter on developing a personal brochure. He shows the reader how this is much more than just a capabilities brochure but rather a story of the person or company. It is just what it says a personal brochure that tells the story in such a way that the reader/ potential customer will gain a very real, sensitive and vivid idea as to what the company is about and how it could work for him. Think about reading a capabilities brochure; do you really get a good feel for what the company is about? Can you really get an appreciation for the company¿s culture? Not really, it nothing more than a boring recitation of what the company can do. But what Montoya teaches you is to make everything personal. His claim is that all business is personal and that people do business with people not with companies/read institution. Even though I have just finished reading the book this morning, I have already recommended it heartily to three of my clients. And I have to admit I have also already incorporated it into my own product offerings. Now all I have to do is implement Mr. Montoya¿s ideas into my own business! If you are serious about getting famous, if you are truly intentional about making your company will known in the next twelve months. Get this book, read it and use it as a cornerstone to your marketing efforts this year.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted November 25, 2008

    Still One of the Best Branding Books Available

    This original version still holds up to the test of time as a true reference on the art of Personal Branding. Offers details on every aspect of personal branding--from determining your unique value, communicating that value to the most influential people and maintaining the brand you build over the long term. An important read for any business owner.

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  • Anonymous

    Posted March 8, 2004

    A Good Read!

    This guide book on achieving personal branding, or what used to be called name recognition, may be focused toward financial advisors and other types of consultants, but it contains useful guidance for any professional who needs to be remembered by potential clients and customers. Author Peter Montoya, who wrote this with Tim Vandehey, believes that everyone has a personal brand, that some people manage their brands and that to manage your brand effectively you have to be serious, deliberate and methodical. The book provides a step-by-step program supported with sound analysis and clear common sense to help anyone succeed in building a strong personal brand for career growth. We find that there is something in this metaphorical image-building manual for everyone. Even those who may find it a bit off-putting to objectify themselves like soap or some other commodity could benefit from these solid tips on individual image building. After all, people who affect your career are going to form opinions of you anyway ¿ you might as well control those opinions as much as you can.

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