Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands

Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands

by Kevin Budelmann, Yang Kim, Curt Wozniak
     
 

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the

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Overview

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

Product Details

ISBN-13:
9781592535781
Publisher:
Rockport Publishers
Publication date:
10/01/2010
Series:
Essential Design Handbook Series
Pages:
208
Product dimensions:
8.60(w) x 10.10(h) x 0.80(d)

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