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Brand Identity Now!
     

Brand Identity Now!

by Julius Wiedemann (Editor)
 

Vital strategies for creating and maintaining brand identity

With in-depth case studies of leading projects from around the world, Brand Identity Now! is destined to be a major work of reference for designers, marketing professionals and anyone working in communications. The book examines logos, imagery, and strategic applications involved in each branded

Overview

Vital strategies for creating and maintaining brand identity

With in-depth case studies of leading projects from around the world, Brand Identity Now! is destined to be a major work of reference for designers, marketing professionals and anyone working in communications. The book examines logos, imagery, and strategic applications involved in each branded project. Featuring over 150 outstanding brand identities from more than 20 countries, including the Obama '08 Election Campaign, The Museum of Art and Design, and New York's bid for the Olympic Games 2012.

Top design offices featured include:
Attik, Pentagram, 3deluxe, Landor, MetaDesign, Sol Sender (designer of the Obama logo), RDYA Argentina, Story Worldwide, SVi Design, Tatil Design, and Apfel Zet.
 

Product Details

ISBN-13:
9783836515849
Publisher:
Taschen America, LLC
Publication date:
12/01/2009
Pages:
384
Product dimensions:
6.70(w) x 8.90(h) x 1.30(d)

Meet the Author

Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites.

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