Brand It Like Beckham: Building a Brand with Balls by Andy Milligan, Paperback | Barnes & Noble
Brand It Like Beckham: Building a Brand with Balls

Brand It Like Beckham: Building a Brand with Balls

by Andy Milligan
     
 
David Beckham as commercial property and marketing brand is examined in this book. His start as a soccer celebrity to his successful segue into a pop culture icon—one that needs public relations maintained by a full-time staff—is discussed, along with where his personal "brand" is headed.

Each title in this series features an in-depth, biographical

Overview

David Beckham as commercial property and marketing brand is examined in this book. His start as a soccer celebrity to his successful segue into a pop culture icon—one that needs public relations maintained by a full-time staff—is discussed, along with where his personal "brand" is headed.

Each title in this series features an in-depth, biographical look at one of today's top brands, such as Guinness, Adidas, and Starbucks. The brands included have all established themselves not only as financial successes but also as cultural icons. The storytelling style and eye-catching design of the books make learning about these innovative brands stimulating and enjoyable.

Product Details

ISBN-13:
9781904879299
Publisher:
Cyan Communications
Publication date:
12/01/2006
Series:
Great Brand Stories Ser.
Edition description:
REV
Pages:
208
Product dimensions:
5.30(w) x 8.40(h) x 0.40(d)

Meet the Author

Andy Milligan is the author of Uncommon Practice. He is also a brands expert and a director of Interbrand, the world's leading brand consulting firm.

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