Brand Like a Rockstar: Using Rock 'n' Roll to Make Your Business Famous

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More About This Book

Overview

Make your brand a blockbuster with strategies perfected by the superstars of rock 'n roll.

Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands.

Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin' guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process.

From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business.

Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.

Product Details

  • ISBN-13: 9781608321957
  • Publisher: Greenleaf Book Group, LLC
  • Publication date: 10/1/2011
  • Pages: 240
  • Sales rank: 239,736
  • Product dimensions: 5.00 (w) x 7.90 (h) x 0.70 (d)

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Sort by: Showing 1 Customer Review

  • Posted September 24, 2011

    This book rocks!

    I read a lot of business books, and there is no doubt this is one of the most enjoyable to read! The author explores the marketing and branding strategies of legendary rock bands, and demonstrates how those same stragegies can be applied to business.
    My personal favorite chapter is about KISS and how they became so popular by being different, not by being better. That lesson immediately connected with my business where I am constantly trying to be better than my competition. Maybe I can succeed by being just as good, but very different.
    If you own or work in any-sized business, I highly recommend this book.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.
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