Brand Like a Rockstar: Using Rock 'n' Roll to Make Your Business Famous

Brand Like a Rockstar: Using Rock 'n' Roll to Make Your Business Famous

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by Steve Jones
     
 

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Make your brand a blockbuster with strategies perfected by the superstars of rock 'n roll.

Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands.

Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC

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Overview

Make your brand a blockbuster with strategies perfected by the superstars of rock 'n roll.

Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands.

Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin' guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process.

From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business.

Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.

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Product Details

ISBN-13:
9781608321957
Publisher:
Greenleaf Book Group, LLC
Publication date:
10/01/2011
Pages:
240
Sales rank:
820,175
Product dimensions:
5.00(w) x 7.90(h) x 0.70(d)

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