Brand Like A Rock Star: Using Rock 'n Roll To Make Your Business Famous

Brand Like A Rock Star: Using Rock 'n Roll To Make Your Business Famous

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by Steve Jones
     
 

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Make your brand a blockbuster with strategies perfected by the superstars of rock 'n roll .

Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands.

Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories…  See more details below

Overview

Make your brand a blockbuster with strategies perfected by the superstars of rock 'n roll .

Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands.

Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin' guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process.

From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business.

Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.

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Product Details

ISBN-13:
9781608322732
Publisher:
Greenleaf Book Group, LLC
Publication date:
10/01/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
3 MB

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Brand Like a Rock Star 5 out of 5 based on 0 ratings. 2 reviews.
AndrewNYC More than 1 year ago
I read a lot of business books, and there is no doubt this is one of the most enjoyable to read! The author explores the marketing and branding strategies of legendary rock bands, and demonstrates how those same stragegies can be applied to business. My personal favorite chapter is about KISS and how they became so popular by being different, not by being better. That lesson immediately connected with my business where I am constantly trying to be better than my competition. Maybe I can succeed by being just as good, but very different. If you own or work in any-sized business, I highly recommend this book.
Anonymous More than 1 year ago