Brand Management 101: 101 Lessons from Real-World Marketing

Brand Management 101: 101 Lessons from Real-World Marketing

4.7 4
by Mainak Dhar
     
 

Many years ago, I developed a fascination for martial arts. I started reading books that promised to teach self defense and soon I was practicing he steps at home. A few months later, I joined karate classes, and whey my sensei started teaching theory to the class, I thought I already knew it all.

And then I had my first sparring bout. All the theory I had

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Overview

Many years ago, I developed a fascination for martial arts. I started reading books that promised to teach self defense and soon I was practicing he steps at home. A few months later, I joined karate classes, and whey my sensei started teaching theory to the class, I thought I already knew it all.

And then I had my first sparring bout. All the theory I had learned, all the practice I had done at home, all the things I thought I knew about karate dissipated in one single moment. That was when I tasted my own blood.

That was my first experience of how theory sometimes leaves you unprepared for the real world. Marketing is no different.

Useful guidelines for brand builders in the form of 101 lessons from a field test pro. Easy to read. Anyone working with brands can't help but find tips they can use. - David Aaker, Vice Chairman, Prophet Brand Strategy, Author, Brand Leadership and Building strong Brands

Never have lessons been so pleasant and easy to understand. After finishing Mainak Dhar's 101 lessons you'll be ready for any marketing exercise. This author has had hands-on experience and it shows clearly over these pages. pay attention in this teacher's class! - Allein Moore, Editor, AdAsia

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Product Details

ISBN-13:
9780470822296
Publisher:
Wiley
Publication date:
05/11/2007
Pages:
200
Sales rank:
1,060,481
Product dimensions:
5.90(w) x 8.90(h) x 0.80(d)

Meet the Author

Mainak Dhar is a graduate of the Indian Institute of Management, Ahmedabad. His career in marketing with a leading multinational has spanned more than 10 years and has taken him from Mumbai to Bangkok and now Singapore.

Over the course of his career, Mainak has worked on campaigns that have won a Bronze Lion at Cannes and EFFIES at the Asian Brand Marketing Effectiveness Awards.

Full time executive by day and writer by night, Mainak has previously written two novels and a book of poetry. You can contact him at mainakdhar@yahoo.com.sg.

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Brand Management 101: 101 Lessons from Real-World Marketing 4.8 out of 5 based on 0 ratings. 4 reviews.
Guest More than 1 year ago
Very well written, almost reads like a novel. That's the best thing I can say for any business book given how dry many of them are. Written by someone who's clearly a pro at marketing, Brand Management 101 gives great tips on how to succeed as a `real world' marketer. My only word of caution is to be clear on what you're seeking- if you're a green student with no basics on marketing theory, don't expect a lot of theory here- this takes you straight into application. But if you're looking to see how things actually get done, this is a goldmine- no matter whether you're a student, or a professional. As an entrepreneur, I also found many tips I can use today for my business.
Guest More than 1 year ago
Have you ever read war stories written by armchair warriors who've never left their living rooms and then been blown away by the account of someone who was actually there in combat? Brand Managemnent 101 does exactly that for marketing books. After reading book after book by academics and professors who are heavy on theory but low on practical advice, comes a book from someone who is a real marketing warrior- with little new theory to offer- but a lot of real world insights, wisdom and advice gained from a career in `the trenches of brand management'. Would highly recommend this book and wish for more professionals to start writing- following the trail blazed by this author.
Guest More than 1 year ago
If you have anything to do with marketing read this book! It is the most original take on marketing I've read in some time...well written, full of insights and street smart advice.
Guest More than 1 year ago
Bought this in Thailand- and thought of sharing some thoughts on this book. First, be prepared for a marketing book unlike any you've read before. Second, it is a really snappy read- almost like reading a good novel. There's no theory, no graphs, just a lot of great advice you can use everyday. Would recommend this for anyone who wants the real deal on marketing.