Brand New World: How Paupers, Pirates, and Oligarchs are Reshaping Business

Brand New World: How Paupers, Pirates, and Oligarchs are Reshaping Business

by Max Lenderman
     
 

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To get around a ban on alcohol advertising, a Russian oligarch starts a bank with the same name as his bestselling premium vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank, issuing 77 percent of credit cards in the country. Silk Street market, the epicenter of piracy and counterfeiting in China, launches its own brand. The largest

Overview

To get around a ban on alcohol advertising, a Russian oligarch starts a bank with the same name as his bestselling premium vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank, issuing 77 percent of credit cards in the country. Silk Street market, the epicenter of piracy and counterfeiting in China, launches its own brand. The largest city in South America bans all billboards, posters and signs in a fight against “visual pollution.”

In the hyper-developing “BRIC” countries -- Brazil, Russia, India and China -- marketing is taking incredible new forms. The unprecedented economic growth in these nations is revolutionizing marketing throughout the world. Drawing on more than two years of extensive travel and research, award-winning creative director Max Lenderman shares groundbreaking strategies and business models that every savvy marketer needs to understand.

Brisk, fascinating and a little bit shocking, Brand New World is an indispensable guide for the new era of global marketing.

Product Details

ISBN-13:
9781554689514
Publisher:
HarperCollins Canada
Publication date:
08/10/2010
Sold by:
HARPERCOLLINS
Format:
NOOK Book
Pages:
288
File size:
831 KB

Meet the Author

Max Lenderman is Executive Creative Director at GMR Marketing LLC. His clients include ING Direct, McDonald’s, Pepsi and VISA. A founding member of the International Experiential Marketing Association, he is a sought-after speaker on branding, marketing and youth trends. His campaigns have garnered many industry awards, including Pro Awards from Promo Magazine, the 2006 MAA Worldwide Globes Award for excellence in marketing campaigns and the Ex Award from Event Marketer Magazine. His previous book, Experience the Message, was shortlisted for the 2006 Canadian Business Book of the Year. Lenderman lives in Chicago.

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