Brand NFL: Making and Selling America's Favorite Sport / Edition 1

Brand NFL: Making and Selling America's Favorite Sport / Edition 1

5.0 1
by Michael Oriard
     
 

ISBN-10: 0807831425

ISBN-13: 9780807831427

Pub. Date: 09/03/2007

Publisher: The University of North Carolina Press

Professional football today is an $8 billion sports entertainment industry—and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in

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Overview

Professional football today is an $8 billion sports entertainment industry—and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.

Product Details

ISBN-13:
9780807831427
Publisher:
The University of North Carolina Press
Publication date:
09/03/2007
Edition description:
New Edition
Pages:
336
Product dimensions:
6.30(w) x 9.30(h) x 1.20(d)

Table of Contents

Contents

Introduction
Chapter 1. The Creation of the Modern NFL in the 1960s
Chapter 2. No Freedom, No Football
Chapter 3. The End of the Rozelle Era
Chapter 4. The New NFL
Chapter 5. Football as Product
Chapter 6. Football in Black and White
Conclusion
Notes
Acknowledgments
Index

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