Brand NFL: Making and Selling America's Favorite Sport / Edition 2

Brand NFL: Making and Selling America's Favorite Sport / Edition 2

by Michael Oriard
     
 

ISBN-10: 0807871567

ISBN-13: 9780807871560

Pub. Date: 09/12/2010

Publisher: The University of North Carolina Press

Professional football today is an $8 billion sports entertainment industry—and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in

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Overview

Professional football today is an $8 billion sports entertainment industry—and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.

Product Details

ISBN-13:
9780807871560
Publisher:
The University of North Carolina Press
Publication date:
09/12/2010
Edition description:
Paperback Edition
Pages:
344
Sales rank:
542,757
Product dimensions:
6.10(w) x 9.20(h) x 0.90(d)

Table of Contents

Introduction 1

1 The Creation of the Modern NFL in the 1960s 10

2 No Freedom, No Football 55

3 The End of the Rozelle Era 95

4 The New NFL 140

5 Football as Product 175

6 Football in Black and White 210

Conclusion 250

Afterword 258

Notes 265

Acknowledgments 315

Index 317

Tables

1 Franchise Values and Revenues, 1991-2006 154

2 Television Contracts, 1987-2006 169

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