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From the Publisher"BRAND sense is a landmark work that explains what the world's most successful companies do differently, integrating all five of the senses — touch, taste, smell, sight, and sound. The book will transform the way marketers approach the entire concept of branding."
— Charlie Bell, CEO & Chairman, McDonald's Corporation
"Martin Lindstrom, one of branding's most original thinkers, reveals how to break out of the two-dimensional rut of sight and sound, and connect emotionally with all five senses. His book provides data and insights that will surprise even the most savvy brand watcher."
— Robert A. Eckert, CEO & Chairman, Mattel, Inc.
"Martin Lindstrom has a talent for big ideas. In BRAND sense, he brings new ideas to life using real examples from leading companies around the world. BRAND sense introduces new dimensions to the art and science of brand management."
— Alex Hungate, Chief Marketing Officer, Reuters Group
"Creative, insightful, compelling. It will help you cut through the mass of commercial clutter and develop a powerful brand."
— Torben Ballegaard Sorensen, CEO, Bang & Olufsen Worldwide
"BRAND sense breaks new ground with an insightful view of how marketing to all five senses can transform the way you build your brands."
— Andre Lacroix, CEO & Chairman, EuroDisney
"It contains a treasury of ideas for bringing new life to your brands."
— Philip Kotler, from the Foreword