Brand Warfare / Edition 1

Brand Warfare / Edition 1

3.6 10
by David D'Alessandro
     
 

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ISBN-10: 0071398503

ISBN-13: 9780071398503

Pub. Date: 08/23/2002

Publisher: McGraw-Hill Professional Publishing

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The BusinessWeek, Wall Street Journal, and New York Times business bestseller

"With its engaging voice and pullno-punches tone, this book stands out from the marketing crowd."­­Harvard Business Review

"D'Alessandro's book is witty, irreverent, and intensely practical. It is more

Overview

NOW IN PAPERBACK!

The BusinessWeek, Wall Street Journal, and New York Times business bestseller

"With its engaging voice and pullno-punches tone, this book stands out from the marketing crowd."­­Harvard Business Review

"D'Alessandro's book is witty, irreverent, and intensely practical. It is more than a book about brands, and contains many sound lessons for strategy and the role of leaders."­­Michael E. Porter, Harvard Business School

"Practical, psychologically astute, and clearly written, this book has much to offer business folk of all stripes."­­Publishers Weekly

Product Details

ISBN-13:
9780071398503
Publisher:
McGraw-Hill Professional Publishing
Publication date:
08/23/2002
Pages:
240
Sales rank:
1,304,208
Product dimensions:
6.00(w) x 9.00(h) x 0.51(d)

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Brand Warfare 3.6 out of 5 based on 0 ratings. 10 reviews.
Dilan Torres More than 1 year ago
I recommend this book to anyone planning on or in the process of creating their own company. This book is a great reference to any starting competitior in any field. The ten rules to building the ultimate brand for success. He talks about how brands are the primary focus of consumers, and its reputation. D'Alessandro also provides insight on how important each step is for a good business.
Anonymous More than 1 year ago
I suggest reading this book because the 10 principles he talks about are very vital and many companies forget to use them Brand Warfare gives the reader 10 rules to follow in order to have a great brand. Within each rule, there are examples that show how real companies have failed or done well. D’Alessandro adds his own perspective on how each step is vital for a successful business. From the first rule, “It’s the Brand, Stupid,” he tells the reader that nothing in the company is more important than the brand. What people see, think, feel and remember about you will dictate how far the business will go and how much profit it will make. An idea D’Alessandro speaks about is how brands are what consumers look for when buying products. Consumers want a brand that they know is distinct, clean, and has a good reputation. When corporations buy well-known brands, it is in the companies’ best nature to keep the market brand to make sure the profit does not decrease. The companies he writes about are well known and the 10 simple rules he states can be applied to every single example he explains.   The emphasis of equality and having trust and respect will allow great products to be created.   When all the workers at a company are being productive and helpful to the customer, they will want to always keep coming back. “They [companies] become great brands because every contact the consumer has with that company, from calling a toll-free information number to actually lacing up the product and using it, is seamlessly enjoyable.” 
CrisRivera More than 1 year ago
I suggest reading this book if your an up and coming business man or woman trying to get valuable tips and advice on how to create and maintain a brand or company. D'Alessandro offers insightful advice and first hand expertise knowledge on how to make the right decisions on creating a new brand. Great, easy book to read with a lot of helpful tips.
mo00 More than 1 year ago
The book brand warfare builds on 10 major concepts for building a “killer” brand. Although some of the ideas throughout this book seem rather obvious, the author allows the reader to clearly understand that without these basic tactics a brand will not flourish. These basic Furthermore, D’alessandro really helps the reader discover the art behind branding. To be successful companies need to keep their message consistent and memorable and executes their campaign by communicating with their consumers.
Anonymous More than 1 year ago
The way D'Alessandro speaks in his book is very persuading, it motivates the reader to stand up and take action. His advice on how to build a brand and what to do to enforce it is phenomenal. Brand Warfare is a great step by step insight that makes you believe anyone can achieve to create the perfect brand, if they are willing to put the effort into it.
Anonymous More than 1 year ago
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Guest More than 1 year ago
The book was a easy read. You can tell it was not writen by someone with a profession in writing. It covers what needs to be done in order to be the best brand. It goes into some detail like why the brand is what makes or breaks you, but overall it left me feeling like there could have been way more to take out from a book that is written by a CEO of a fortune 500 company.
Guest More than 1 year ago
There's not a lot that's new here. This is good brand basics for beginners or for those who need a brush up. It is very accessibly written. The examples are clear, concrete and valuable. It's free of the irritating `brand' jargon that is so pervasive in many other books on the subject.
Guest More than 1 year ago
Brand Warfare is a brilliantly insightful book that will help anyone pursue a successful career through the use of image development. This is a time in history when branding is so important, we are lucky to have great books like this and others on our shelves.