The Brand Within: The Power of Branding from Birth to the Boardroom

The Brand Within: The Power of Branding from Birth to the Boardroom

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by Daymond John
     
 

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The Brand Within is a book for the business leader and for the consumer who likes to be out in front of the latest trend. It's a book for young adults, looking to build and sustain the personal and professional relationships they'll draw on for the rest of their lives. It sends the message that branding is a two-way street.

THE BRAND WITHIN by Daymond John

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Overview

The Brand Within is a book for the business leader and for the consumer who likes to be out in front of the latest trend. It's a book for young adults, looking to build and sustain the personal and professional relationships they'll draw on for the rest of their lives. It sends the message that branding is a two-way street.

THE BRAND WITHIN by Daymond John is the second nonfiction book in the best-selling "Display of Power" series. THE BRAND WITHIN examines the loyalty of relationships companies seek to establish by attaching celebrities to their brands and the instantaneous impulses consumers exhibit when purchasing a product. Drawing on his cutting edge experiences in the fashion business, as well as his hard-won insights developed as a sought-after marketing consultant to trendsetters and tastemakers, the author argues that branding relationships have now seeped into every aspect of our lives.

Product Details

ISBN-13:
9780982596210
Publisher:
Display of Power Publishing, Inc.
Publication date:
04/23/2010
Pages:
256
Product dimensions:
5.90(w) x 8.90(h) x 0.90(d)
Age Range:
192 - 3 Months

Related Subjects

Meet the Author

Daymond John is the founder/CEO of the revolutionary FUBU clothing line, brand strategist and star of the ABC hit reality show, SHARK TANK,

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Brand Within 3.5 out of 5 based on 0 ratings. 11 reviews.
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LarryC1018 More than 1 year ago
After reading numerous business books I figured I would give this one a try since I am a big fan of the ABC hit show The Shark Tank which Daymond John stares in. This book is the best I've read thus far!!!! I hope it comes out in audiobook. Guess what me co workers are getting for Christmas this year? You got it, copies of The Brand Within.
TheBookEditor718 More than 1 year ago
If you are a budding entreprenaur or already a business owner this book is a must read. I love how he breaks down the Tiger Woods, Oprah, Obama, and Pepsi brands. I hope he does another book because I've read this book 3 times already. Way to go Daymond!
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