The Brand Within: The Power of Branding from Birth to the Boardroom

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The Brand Within is a book for the business leader and for the consumer who likes to be out in front of the latest trend. It's a book for young adults, looking to build and sustain the personal and professional relationships they'll draw on for the rest of their lives. It sends the message that branding is a two-way street.

THE BRAND WITHIN by Daymond John is the second nonfiction book in the best-selling "Display of Power" series. THE BRAND ...

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Overview

The Brand Within is a book for the business leader and for the consumer who likes to be out in front of the latest trend. It's a book for young adults, looking to build and sustain the personal and professional relationships they'll draw on for the rest of their lives. It sends the message that branding is a two-way street.

THE BRAND WITHIN by Daymond John is the second nonfiction book in the best-selling "Display of Power" series. THE BRAND WITHIN examines the loyalty of relationships companies seek to establish by attaching celebrities to their brands and the instantaneous impulses consumers exhibit when purchasing a product. Drawing on his cutting edge experiences in the fashion business, as well as his hard-won insights developed as a sought-after marketing consultant to trendsetters and tastemakers, the author argues that branding relationships have now seeped into every aspect of our lives.

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Product Details

  • ISBN-13: 9780982596210
  • Publisher: Display of Power Publishing, Inc.
  • Publication date: 4/23/2010
  • Pages: 256
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.90 (d)

Meet the Author

Daymond John is the founder/CEO of the revolutionary FUBU clothing line, brand strategist and star of the ABC hit reality show, SHARK TANK,

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Table of Contents

Foreword xv

Open: Word 1

1 Here's the Deal 15

Just One Idea: The Thick 'n Sweet Casebook-Vol. I 33

2 The Four Stages of Product Evolution 43

3 The Power of the Personal Brand 67

Just One Idea: The Thick 'n Sweet Casebook-Vol. II 95

4 Hustle 107

5 Long Story Short 131

Just One Idea: The Thick 'n Sweet Casebook-Vol. III 147

6 Flow 157

7 Making Movies, Building Brands 175

Just One Idea: The Thick 'n Sweet Casebook-Vol. IV 203

8 You 213

9 Swimming with the Sharks 235

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Customer Reviews

Average Rating 3.5
( 11 )
Rating Distribution

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(3)

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Sort by: Showing all of 11 Customer Reviews
  • Posted November 25, 2010

    This book did not disappoint

    After reading numerous business books I figured I would give this one a try since I am a big fan of the ABC hit show The Shark Tank which Daymond John stares in. This book is the best I've read thus far!!!! I hope it comes out in audiobook. Guess what me co workers are getting for Christmas this year? You got it, copies of The Brand Within.

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  • Posted November 24, 2010

    A Must Read!!!!

    If you are a budding entreprenaur or already a business owner this book is a must read. I love how he breaks down the Tiger Woods, Oprah, Obama, and Pepsi brands. I hope he does another book because I've read this book 3 times already. Way to go Daymond!

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    Posted June 5, 2010

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    Posted May 14, 2010

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    Posted July 7, 2011

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