Brand You: Turn Your Unique Talents into a Winning Formula

Brand You: Turn Your Unique Talents into a Winning Formula

by John Purkiss, David Royston-Lee
     
 

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In the modern workplace, clearly defined hierarchies are on the wane, few of us have ‘jobs for life’ and many of us have portfolio careers or are self-employed. In these self-reliant times, it’s essential to be remembered for the right reasons.

Brand You helps you develop a powerful personal brand, both on- and offline, and shows you

Overview

In the modern workplace, clearly defined hierarchies are on the wane, few of us have ‘jobs for life’ and many of us have portfolio careers or are self-employed. In these self-reliant times, it’s essential to be remembered for the right reasons.

Brand You helps you develop a powerful personal brand, both on- and offline, and shows you how to:

  • Discover your talents, values and purpose

  • Become more visible in your market

  • Make the most of your networks

  • Build your brand online using blogs, LinkedIn, Facebook and Twitter

  • Attract people who want what you do in the way that you do it

This new, extended edition is the definitive guide to personal branding and is packed with new material on social media, charisma and discovering your mission, as well as new exercises and examples. It is supported by valuable extra tools.

To succeed in today's fast-paced environment, you have to know yourself and be able to communicate your brand to the outside world. This book will show you how. Highly recommended.- Gemma Greaves, Marketing Director, The Marketing Society.

A must-read for everyone, from trainees to board members.- Sanjay Shah, Chief Financial Officer, The London Clinic.

Product Details

ISBN-13:
9780273777694
Publisher:
FT Press
Publication date:
12/28/2012
Pages:
264
Sales rank:
844,638
Product dimensions:
5.40(w) x 8.40(h) x 0.60(d)

Meet the Author

John Purkiss studied economics at Cambridge University and has an MBA from INSEAD. Having spent his early career in banking and management consultancy, he has been an advisor to several high-growth technology companies. John co-founded Veni Partners, which specialises in executive search and personal brand strategy. www.johnpurkiss.com

David Royston-Lee studied behavioural science at Aston University and occupational psychology at Birkbeck College, London. Having begun his career in recruitment, he became Head of Career Management Services at KPMG. David then worked as Human Resources Director of Ogilvy & Mather and was Chief Executive of the CAM Foundation prior to founding Partners in Flow. www.davidroystonlee.com

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