BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands

BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands

by Martin Lindstrom
     
 

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Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.See more details below

Overview

Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.

Product Details

ISBN-13:
9780749447113
Publisher:
Kogan Page, Ltd.
Publication date:
10/03/2004
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
320
File size:
5 MB

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