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|Chapter 2||From the Mall to the Fall: The Teen Consultants||17|
|Chapter 3||Peer-To-Peer Marketing||37|
|Chapter 4||The Golden Marbles: Inside a Marketing Conference||47|
|Chapter 5||The Great Tween Marketing Machine||63|
|Chapter 6||Cinema of the In-Crowd||77|
|Chapter 7||More Than a (Video) Game||97|
|Chapter 8||Body Branding: Cosmetic Surgery||113|
|Chapter 9||X-Large and X-Small||129|
|Chapter 10||Logo U||143|
|Chapter 11||Almost Famous: The Teen Literary Sensations||165|
|Chapter 13||DIY Kids||203|
|Chapter 14||Schools for Sale||215|
Posted March 18, 2013
Alissa Quart writes in her book, Branded, that teenagers nowadays pay too much attention to brand names and what they see on advertisements. I do agree with Quarts about the fact that teenagers nowadays do care about brands and looking like their favorite movie starts or models, however, I do not agree that it is as big of a deal as it is made out to be in this book. I feel like Quarts made it seem like every girl cares about brands and every girl gets cosmetic surgery, while in reality, I don’t know one teenager who has gotten cosmetic surgery before and most teenagers nowadays do not care to have EVERY piece of clothing of theirs as a brand. They may have one brand here or there, but not everything is a famous brand name. I thought that this book started off with a great idea, however it was pretty boring to read. The entire book was basically the exact same thing. Throughout the whole thing, all it would do is have a statistic and then have examples to back up why that statistic makes sense. It never told a story or anything where you could lead it back to yourself. Every page simply was a new statistic and new information you had to try to comprehend.
1 out of 1 people found this review helpful.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted March 28, 2012
Quart carefully shaped her opinion of the matter in such a particular and urgent way, one that makes me incredibly aware of my surroundings. Being a teenager transitioning to a young adult, I'm more aware of what is "appropriate to wear" and what isn't. Most of the appropriate wardrobe is that of expensive brand names, to somehow fit myself into this box of some image that really isn't me. She elaborates on the media's conniving ways of getting their brands and names out there, almost in a sickly obsessive manner. Quart presents an important issue that is one I will always be aware of.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted January 19, 2010
Alissa Quart writes about the medias influence over teens and the way they choose to spend their money. I do think that tv shows depicting wealthy teens dressed head to toe in desinger clothes having the time of their lives can be missleading for young teens. Seeing shows like Sex in The City or Gossip Girl might make a pre-teen feel like they need those labels to live a life like Carrie Bradshaw's. I agree kids are growing up faster than usual, wearing clothes their parents would wear, but not all teens are obsessed with brands, so i do dissagree with Quart when she trys to stereotype ALL teens.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted January 22, 2008
Branded: The Buying and Selling of Teenagers by Alissa Quart is a wake up call that shows just how much teens are the target of advertising. From video games to book covers at school, teens and tweens are force fed advertisements. The sad thing is that kids actually give into it and become walking billboards. They do anything and everything to get the best brand of clothing and even into some of the most prestegious colleges. Although many teens give into this advertising pressure and become corprate sell outs, some teens fight against the propaganda. These teens fight to get advertising, such as name brand soda machines, out of their schools. They say that they're there to learn school things, not corprate dogma. Whether it's advertising in schools or product placement in movies, the pressure to be branded is constantly surrounding us. Overall I thought Branded was a fairly good read, not the best, but good.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted September 9, 2007
reading it at school. it's HORRIBLE! I hated it right from the beginning. It doesn't even have a good issue but even if it did she didnt need to write 300 pages about it. There are too many statistics and it isnt interesting or attention grabbing or anything. I'm from Australia and it didnt relate to me at all. The 'generation slut' part was just offendingWas this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted June 9, 2006
This book is a joke. I had to read it for a summer reading project and hated every minute of it. Quart is unsupported in her studies with no sources. The book is passed as relevant to all teenagers, but in reality it is a study of Upper-East side, caucasion girls. Also, I found it laughable how there is a whole chapter called 'Logo U' where she criticies teens for wanting to go to 'name brand' colleges, but she attended Brown and Columbia! I could complain about this book a lot more, however I think I'll save you the time and just say: Don't read it!Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted April 25, 2006
As i dont live in America i cant comment on the relativity of this text to the youth of today. however,according to my context as an Australian 17yr old, i can relate to SOME of the points that Quart makes. alike other critics, i can see how she has chosen specific quotes to back up her arguments, though i suspect this is just a sign of her journalistic talents being used to prove a point. Overall, i think that she makes some good points however, the book would have made more of an impact on the reader if the length was shortened.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted November 22, 2005
i think that this is a terrible book which tries to expose teens as 'victims' of corporations. quart does a terrible job in proving her arguments, there were no cited sources, and in fact she didnt even support her own thesis. dont waste your time with this book, believe me.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted November 13, 2004
The book 'Branded' by Alissa Quart failed to provide an unbiased objective view of teenagers. All of her studies, half of which were not credited, were taken in New York City, where culture differs from the whole country. By making these one-sided judgements, Quart brands all teens, unjustly painting them as selfish, materialistic brats. The ideas in this book, particularily pertaining to plastic surgery are ridiculous, to say the least. The next time Quart decides to write a book on something she knows nothing about, she should at least learn how to explore and cite the proper sources.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted November 14, 2004
this book is horrible. It is just her opinions and it stereotypes all teens, not all teens are like that. Plus when she uses a source, there is not any citations and who writes a paragraph that is all quotes. This book is a disgrace to journalist all ove the world.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted February 21, 2010
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