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Branded Conservatives: How the Brand Brought the American Right from the Fringes to the Center of American Politics
     

Branded Conservatives: How the Brand Brought the American Right from the Fringes to the Center of American Politics

by Kenneth M. Cosgrove
 

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ISBN-10: 0820474657

ISBN-13: 9780820474656

Pub. Date: 04/28/2007

Publisher: Peter Lang Publishing Inc.

This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through

Overview

This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.

Product Details

ISBN-13:
9780820474656
Publisher:
Peter Lang Publishing Inc.
Publication date:
04/28/2007
Series:
Politics, Media and Popular Culture Ser.
Edition description:
New Edition
Pages:
364
Product dimensions:
6.30(w) x 9.06(h) x 0.02(d)

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