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From the Publisher"Jim Twitchell is Jay Chiat wrapped in H. L. Mencken. He gets marketing better than most marketers — and writes about it better, with more insight and wit, than just about any writer. Now that brands have moved off the rumps of cows onto colleges, museums, and even churches, we need Twitchell's intelligence more than ever."
— Randall Rothenberg, author of Where the Suckers Moon: An Advertising Story and columnist, Advertising Age
"Twitchell is a tart-tongued observer who details how every corner of the culture has been exploited for commerce."
— Geoff Lewis, BusinessWeek
"Readers fascinated by the pervasiveness of marketing in American life will revel in the way Twitchell parses our industry and academic lexicon."
— Clayton Collins, The Christian Science Monitor