Branding 123: Build a Breakthrough Brand in 3 Proven Steps [NOOK Book]

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Overview

This eGuide offers small businesses with fledgling brands the opportunity to apply proven strategies and techniques used by the big guys. A branding expert provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) build a brand identity, and (3) build a brand marketing plan. Written clearly and concisely. Includes examples/resources.

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Branding 123: Build a Breakthrough Brand in 3 Proven Steps

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More About This Book

Overview

This eGuide offers small businesses with fledgling brands the opportunity to apply proven strategies and techniques used by the big guys. A branding expert provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) build a brand identity, and (3) build a brand marketing plan. Written clearly and concisely. Includes examples/resources.

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Product Details

  • BN ID: 2940011445187
  • Publisher: Barry Silverstein
  • Publication date: 7/28/2011
  • Sold by: Smashwords
  • Format: eBook
  • File size: 165 KB

Meet the Author

I am a professional freelance writer who writes books, articles, blogs, and promotional copy for leading publications, websites, and select clients.


I have a background in advertising and marketing. I founded a direct and Internet marketing agency and ran it for twenty years, and I have thirty years of business experience.


I have authored the following non-fiction books: The Breakaway Brand - co-author (McGraw-Hill); Business-to-Business Internet Marketing (Maximum Press); Internet Marketing for Technology Companies (Maximum Press); three books for small business managers in the Collins Best Practices series (HarperCollins).


I have written one work of fiction (a techno-thriller novel): The Doomsday Virus (iUniverse, Smashwords).


I'm also active in the Asheville, NC animal welfare community and publish Carolina Mountain Dog, a blog for dog lovers (cmdog.com).


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