Unique: Telling Your Story in the Age of Brands and Social Media [NOOK Book]

Overview

Today’s culture is more connected than any time in history, but all of this connectivity comes with a price. We live in a world that's become cluttered, distracted and disrupted by social media, with the average person receiving as many as 5,000 messages a day in one form or another. If you’re a pastor, non-profit leader, artist, filmmaker, entrepreneur or creative professional in this hyper-connected, highly distracted world, how do you get your unique idea, project or vision ...

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Unique: Telling Your Story in the Age of Brands and Social Media

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Overview

Today’s culture is more connected than any time in history, but all of this connectivity comes with a price. We live in a world that's become cluttered, distracted and disrupted by social media, with the average person receiving as many as 5,000 messages a day in one form or another. If you’re a pastor, non-profit leader, artist, filmmaker, entrepreneur or creative professional in this hyper-connected, highly distracted world, how do you get your unique idea, project or vision on the radar of the people who need to respond?

In Unique, Phil Cooke, a highly respected media producer and consultant, addresses both the challenges and the opportunities of branding and social media in the 21st Century. If you have a vision or message to share with the world, Unique, the revision of his influential book Branding Faith, complete with 30 percent new information, provides a blueprint to cut through the clutter, communicate your story, and impact your audience.
 

Phil Cooke | Burbank, CA
From religious media to humanitarian and cause marketing, Phil Cooke—consultant, strategist and media activist—is unparalleled at helping religious and nonprofit organizations and their leaders tell their story to the world. He has appeared on MSNBC, CNBC and CNN, and his work has been profiled in The New York Times, The Los Angeles Times and The Wall Street Journal. Phil also speaks at workshops, seminars and conferences on a global basis. 

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Editorial Reviews

From the Publisher
"Read this book and let the superbly capable Phil Cooke carry you into the future."
— Eric Metaxas, best-selling Author

"Phil Cooke understands the power of branding. Read this book, and you will never again look at church identity the same way."
— Greg Surratt, senior pastor, Seacoast Church

"If you want your story to be heard amongst the thousands of competing messages out there, Unique is the book for you."
— Christine Caine, founder, The A21 Campaign

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Product Details

  • ISBN-13: 9780830765690
  • Publisher: Gospel Light Publications
  • Publication date: 11/19/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 256
  • Sales rank: 772,594
  • File size: 490 KB

Meet the Author

PHIL COOKE is the only working producer in Hollywood with a PhD in Theology, according to CNN’s Paula Zahn. Through his company, Cooke Pictures, Phil advises many of the largest and most effective non-profit and faith-based media organizations in the world, and he speaks internationally at workshops, conferences and seminars on issues related to faith and the media. He has appeared on MSNBC, CNBC and CNN, and his work has been featured in the New York Times, the Los Angeles Times and the Wall Street Journal.
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Table of Contents

Acknowledgments 11

Preface 13

Prologue: Responding to a Media-driven Culture 17

Introduction: Losing Our Voice 23

1 Living in a Media-driven Culture 35

2 The Influence of a Compelling Brand 45

3 The Power of Perception (Why Perception Is Just as Important as Reality) 53

4 A New Religion? 65

5 Telling Your Story 85

6 The Right Branding Tools 117

7 Why Social Media Matters 139

8 Great Design 169

9 The Dark Side of Branding 179

10 The Branding Imperative 207

11 The Future of Branding Faith 233

Endnotes 243

Index 247

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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted February 5, 2013

    A must read, the title speaks for itself. This Book will empower you!

    This book was awesome to read and easy to understand. Unique was very helpful, not only did it teach me on the power of a brand, but the influence it has on today's culture. I work with a lot of non profit organizations, after reading this book it sharpened my ideas, tripled my business, and has given me a new approach and how to more effective on telling my clients story to the world. Thank You Phil.

    Manny Rodriguez
    Producer/Director
    Maxmedia

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  • Anonymous

    Posted June 5, 2010

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    Posted December 28, 2009

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