Branding For Dummies
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Branding For Dummies

4.5 2
by Bill Chiaravalle, Barbara Findlay Schenck
     
 

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Build positive impressions of your product or business

Build a powerful brand and pave the way for marketing success

Need to create — or improve — a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals. You get step-by-step advice on assembling a

Overview

Build positive impressions of your product or business

Build a powerful brand and pave the way for marketing success

Need to create — or improve — a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals. You get step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding branding blunders, and keeping your brand viable, visible, and healthy.

Discover how to

  • Define your company's identity
  • Develop your logo and tagline
  • Launch your brand marketing plan
  • Manage and protect your brand
  • Fix a broken brand
  • Make customers loyal brand champions

Product Details

ISBN-13:
9780471771593
Publisher:
Wiley
Publication date:
12/06/2006
Series:
For Dummies Series
Pages:
384
Product dimensions:
7.40(w) x 9.30(h) x 0.85(d)

Related Subjects

Meet the Author

Bill Chiaravalle served as Creative Director with world-renowned brand strategy and design firm Landor Associates before founding Brand Navigation, which has been honored with numerous branding, design, and industry awards. Barbara Findlay Schenck is a nationally recognized marketing specialist and the author of several books, including Small Business Marketing Kit For Dummies.

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Branding for Dummies 4.5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Gordy58 More than 1 year ago
No need to spend tuituion money on a University course. It is all here in this book.