Branding for Nonprofits

Branding for Nonprofits

by DK Holland
     
 

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Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Holland—a pioneer in the field—helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a… See more details below

Overview


Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Holland—a pioneer in the field—helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a distinctinve, clear identity that furthers their mission. Inspiring and demystifying, this book is the essential tool for nonprofits seeking to communicate their important work in a bold voice. • Addresses the connection between branding and fund-raising • There are 1.6 million nonprofits in the United States. Stand out from the crowd!

Product Details

ISBN-13:
9781581158427
Publisher:
Skyhorse Publishing
Publication date:
09/21/2010
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
208
Sales rank:
1,259,445
File size:
10 MB

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