Branding for the Public Sector: Creating, Building and Managing Brands People Will Value

Branding for the Public Sector: Creating, Building and Managing Brands People Will Value

by Paul Temporal
     
 

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"Defining our brand strategy was an essential prerequisite in promoting the UK as an innovative country. Setting out a clear proposition helped us to ensure that our activities were targeted at the right audiences in the right way. Paul Temporal helped greatly in this process which has resulted in tremendous gains in terms of stronger business relationships and

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Overview

"Defining our brand strategy was an essential prerequisite in promoting the UK as an innovative country. Setting out a clear proposition helped us to ensure that our activities were targeted at the right audiences in the right way. Paul Temporal helped greatly in this process which has resulted in tremendous gains in terms of stronger business relationships and international collaborations."
—UK Foreign and Commonwealth Office

"The public sector and branding are sometimes uneasy bedfellows, but when they work together at their best they create a win-win for citizens, investors and visitors. Dr Paul Temporal's book will become a classic exposition of the opportunity."
—Miles Young, Worldwide Chairman and CEO of Ogilvy & Mather

Product Details

ISBN-13:
9781118756317
Publisher:
Wiley
Publication date:
01/07/2015
Pages:
288
Sales rank:
1,308,167
Product dimensions:
6.00(w) x 9.00(h) x 0.90(d)

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