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Branding Only Works on Cattle: The New Way to Get Known (And Drive Your Competitors Crazy)
Marketplace (New and Used)
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Condition:
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Unread Retail Store version
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Condition:
Good
2008 Hardcover Good This is a former library copy with library stickers and stamps. 100% of this purchase will support literacy programs through a nonprofit organization!
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Good
Former library book, usual stamps and labels, shows some cover/edge wear.
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Condition:
Good
Standard used condition.
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Condition:
Like New
Straight spine with no creases. Cover has no damage and pages show little wear. With pride from Motor City. All books guaranteed. Best Service, Best Prices.
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Condition:
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2008 - Hardcover - - - - Used - Good - - - -
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Condition:
Very Good
Light wear to edges and pages. Cover and spine show no easily noticeable damage. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company.
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Ships from: Atlanta, GA
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Condition:
Like New
Nearly new condition book. Sail the Seas of Value
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Condition:
Very Good
Ex-Library book - will contain library markings. Book has appearance of light use with no easily noticeable wear. Millions of satisfied customers and climbing. Thriftbooks is
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Condition:
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Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Book selection as BIG as Texas.
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Overview
Most people don't know it yet, but branding is dead.
Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles have little, if anything, to do with actual consumer behavior. For example:
-Dinosaur-headed execs in Microsoft ads didn't help sell software.
-Citibank's artsy "live richly" billboards didn't prompt a single new account.
-United Airlines' animated TV commercials didn't fill more seats on airplanes.
As branding guru Jonathan Baskin reveals, modern consumers are harder to find, more difficult to convince, and near-impossible to retain. They make ...