Branding Television [NOOK Book]

Overview

Branding Television considers the broader context of new digital media, including an examination of the extension of television on to new media such as the internet and mobile phones.

Read More Show Less
... See more details below
Branding Television

Available on NOOK devices and apps  
  • NOOK Devices
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK Study
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$41.95
BN.com price

Overview

Branding Television considers the broader context of new digital media, including an examination of the extension of television on to new media such as the internet and mobile phones.

Read More Show Less

Editorial Reviews

From the Publisher

'Much more than joining a conversation, Johnson's (2001) research is starting it, making a case for a field of scholarly inquiry largely ignored thus far by television studies. Branding Television provides a solid theoretical foundation for further research, and one that fills in a gap within the breadth of work on television's industrial and economic development over the past several decades.' Darcey West Morris, Critical Studies in Television

'Catherine Johnson's book Branding Television contributes to television studies by describing, explaining, and illustrating why and how television industries have turned to branding as a response to changes in technology....The book draws on a rich and detailed knowledge of both British and American television industries during this period.....' Alison Payne, NECSUS: European Journal of Media Studies

'Branding Television analyzes different strategies from channel branding to quality schedule branding, from relationship branding to service branding and to programme branding in the UK and US landscape...a value of this present book is the plenitude of case studies: from different broadcasts of two different nations and addressing both commercial and public services...to compare corporate, channel/service and a program's brand as interrelated elements allows [us] to consider television as a cultural form and to understand its evolution from a different perspective.' Deborah Toschi, Cinema&Cie

Read More Show Less

Product Details

  • ISBN-13: 9781136618543
  • Publisher: Taylor & Francis
  • Publication date: 3/12/2012
  • Series: Comedia
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 224
  • File size: 897 KB

Meet the Author

Catherine Johnson lectures in Film and Television Studies at the University of Nottingham. Her research examines the Western television industries and the impact of industrial shifts on the cultural artefacts they produce. She is the author of Telefantasy (2005) and co-editor of ITV Cultures (2005).

Read More Show Less

Table of Contents

Introduction: ‘But Television’s Not Soap!’: Theories and histories of branding and television Part I: Branding and the US Television Industry Chapter 1. The Age of Brand Marketing: US network television enters the digital era Chapter 2. It’s Not TV, It’s HBO!’: Branding US pay-TV Chapter 3. The End of Public Service Broadcasting?: Branding and UK television in the digital era Part II: Branding and the UK Television Industry Chapter 4. All the 4s: Branding Commercial UK Public Service Broadcasting Chapter 5. Of Logos and Idents: Branding interstitial space Part III: The Texts and Intertexts of Branding Chapter 6. Programme Brands Chapter 7. Negotiating, Contesting and Managing the Brand

Read More Show Less

Customer Reviews

Average Rating 1
( 1 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(1)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted January 3, 2013

    Trrsedzzvte dffffrge

    Frdrxddcvge

    0 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)