- Shopping Bag ( 0 items )
"The authors have provided a remarkable historical perspective of political campaigning in America. This is contrasted to today's sophisticated political marketing, which in 2008 was a world apart from anything in the past. These changes are well documented in successive chapters. All marketing programs are analyzed in detail. Their goal of providing an understanding of political marketing has been exceeded. They conclude with savvy lessons learned from the current administration mistakes and a prognosis of the marketing climate in 2012."