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From the Publisher
"""[Mathieson’s] timely and useful book demystifies successful practices in a way that should encourage and inspire other marketers... makes for a handy guide that lets marketers know where they stand in the ever-shifting media landscape."" -- Working Knowledge, Harvard Business School
PCB007 (Printed Circuit Board’s e-newsletter): ""...crammed so full of ideas on how to reach, engross, enthrall and embed the consumer into interactive marketing experiences that you get the feeling that the opportunities are limitless.""
Poolonline.com: ""Branding Unbound offers a stimulating read into what can be achieved through mobile or wireless marketing.""
Associations Now: ""This fascinating book is a rollercoaster ride into the powerful imaginations of wireless marketers.""
HBS Working Knowledge (http://hbswk.hbs.edu/): ""[Mathieson’s] timely and useful book demystifies successful practices in a way that should encourage and inspire other marketers.... Branding Unbound is best when it considers practices that are hot right now. It makes for a handy guide that lets marketers know where they stand in the ever shifting media landscape.""
GenerationTarget.com: ""[A] gift of a book…Mathieson tackles the dilemma of presenting wireless marketing strategy to a general corporate audience, and does an admirable job…With patience and clarity, Mathieson explains how McDonald’s, Starbucks, Wal-Mart, and other top names in business are using a vast array of similar innovations to change the customer experience for the better. It will give motivated marketers and branders the confidence to pick up the wireless technology at their disposal and make it work for them.""
BrandChannel.com: ""If you get some or none of the wireless revolution, you should probably come out of the cave and read this book. As for those hyperventilating at the rate of change and connectivity, better to know what's out there than unplug and drop out."""