Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself

Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself

by Erik Deckers, Kyle Lacy
     
 

View All Available Formats & Editions

Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business and job opportunities you’ll never find any other

See more details below

Overview

Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business and job opportunities you’ll never find any other way. From Facebook to Pinterest to video sharing, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers’ or partners’ toughest problems…become a recognized thought leader…and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career!

DISCOVER HOW TO:

• Choose today’s best social media tools for your personal goals

• Build an authentic storyline and online identity that gets you the right opportunities

• Make the most of Facebook, LinkedIn, and Twitter—and leverage new platforms like Pinterest and Google+

• Build connections and prove expertise by sharing video on YouTube and Vimeo

• Find yourself on search engines and then optimize your personal online presence

• Promote your events, accomplishments, victories…and even defeats and lessons learned

• Integrate online and offline networking to get more from both

• Reach people with hiring authority and budgets on LinkedIn

• Use Twitter to share the ideas and passions that make you uniquely valuable

• Avoid “killer” social networking mistakes

• Leverage your online expert status to become a published author or public speaker

• Measure the success of your social media branding

• Get new projects or jobs through your online friends and followers

Learn more with Branding Yourself Video Lessons. For additional information go to quepublishing.com/BrandingYourselfVideos.

Read More

Product Details

ISBN-13:
9780789749727
Publisher:
Que
Publication date:
07/27/2012
Series:
Que Biz-Tech Series
Pages:
400
Sales rank:
412,147
Product dimensions:
5.90(w) x 8.80(h) x 0.90(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >