Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications / Edition 1by Sarah Durham
Pub. Date: 12/21/2009
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to/i>
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
- Publication date:
- Edition description:
- New Edition
- Sales rank:
- Product dimensions:
- 5.79(w) x 8.66(h) x 0.77(d)
Table of Contents
What "Brandraising" Means.
Measuring the Value of Communications.
2 PRINCIPLES OF EFFECTIVE COMMUNICATIONS.
Seeing the Long View.
Communicating on Their Terms, Not Yours.
Doing More with Less.
3 OVERVIEW OF BRANDRAISING.
The Organizational Level.
The Identity Level.
The Experiential Level.
Leadership Involvement in Each Level.
Measuring and Assessing Brandraising's Impact.
Quantitative and Qualitative Metrics.
4 BRANDRAISING AT THE ORGANIZATIONAL LEVEL.
What Comes First: Strategic Planning or Brandraising?
A Foundation for Everyday Activities.
5 BRANDRAISING AT THE IDENTITY LEVEL.
The Visual Identity.
The Messaging Platform.
Integrating the Identity.
6 BRANDRAISING AT THE EXPERIENTIAL LEVEL.
Selecting Audience-Centric Channels.
7 IMPLEMENTING BRANDRAISING.
When You Can't Do It All.
Relaunching Your Nonprofit's Identity.
Brandraising After Relaunch.
Integrating Brandraising into Daily Communications.
About the Author.
and post it to your social network
Most Helpful Customer Reviews
See all customer reviews >