Brands

Brands

by Adam Arvidsson
     
 

Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.See more details below

Overview

Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.

Product Details

ISBN-13:
9780203640067
Publisher:
Routledge
Publication date:
10/31/2005
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
0 MB

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