Brands and Branding

Brands and Branding

by Rita Clifton, John Simmons
     
 

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About the Contributors

Rita Clifton is a leading authority on brands and is chairman of Interbrand London. Prior to this, she was vice chairman at Saatchi & Saatchi. She is a Visiting Professor at Henley Management College and the editor of the book The Future of Brands.

Sameena Ahmad has been The Economist's

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Overview

About the Contributors

Rita Clifton is a leading authority on brands and is chairman of Interbrand London. Prior to this, she was vice chairman at Saatchi & Saatchi. She is a Visiting Professor at Henley Management College and the editor of the book The Future of Brands.

Sameena Ahmad has been The Economist's consumer industries correspondent based in London and New York, and the Asia business and finance writer based in Hong Kong.

Tony Allen is CEO of brand consultancy Fortune Street having previously been a director of corporate identity firm Newell and Sorrell.

Simon Anholt advises governments on national identity and reputation, and publishes the Nation Brands Index and City Brands Index.

Patrick Barwise is emeritus professor of management and marketing at London Business School.

Tom Blackett is the author of Trademarks and co-editor of Co-branding: The Science of Alliance and Brand Medicine. He was with the Interbrand Group for 25 years.

Deborah Bowker is the principal at Deborah Bowker Communications & Consulting. Previously she was a managing director at Burson-Marsteller and director of PricewaterhouseCoopers' Centre of Excellence for Strategic Communications.

Jonathan Chajet manages Interbrand's business in China and oversees strategy for the Asia-Pacific region.

Deborah Doane is head of sustainable consumption at WWF-UK having previously been programme director of Transforming Markets at the New Economics Foundation in London.

Iain Ellwood is head of consulting at the London office of Interbrand. He leads the strategy, brand valuation and analytics, and brand engagement teams.

Paul Feldwick worked for over 30 years at bmp, now ddb London. He is a visiting research fellow at the Centre for Research into Advertising and Consumption (CRIAC) at the University of Bath School of Management and works as a consultant.

Jez Frampton is the global CEO of Interbrand, responsible for managing the firm's worldwide interests and enhancing the strategic and creative offering.

Giles Gibbons is co-founder (with Steve Hilton) and CEO of Good Business, one of Europe's leading corporate responsibility consultancies.

Andy Hobsbawm established the first international web agency in 1994 and has been European chairman of Agency.com, a digital marketing firm, since 2005. He also co-founded the award-winning public service Dothegreenthing.com.

Jan Lindemann is a leading authority on value-based brand management and the impact of brands and other intangibles on shareholder value.

Allan Poulter is a partner at Field Fisher Waterhouse LLP, a London-based law firm, practising within its Trade Marks and Brand Protection Group.

Maxwell Raison is a strategy director at Interbrand London, responsible for developing and delivering strategic solutions for clients.

John Simmons is a consultant and author who specialises in the role of language in branding. He is series editor of Great Brand Stories, and author of books in that series on Starbucks, Arsenal and Innocent Drinks.

Shaun Smith is a leading expert in helping organisations create and deliver customer experiences that differentiate their brands. He is also author of several books, including See, Feel, Think, Do: The Power of Instinct in Business.

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Editorial Reviews

From the Publisher
"getAbstract brands this book as an important one for anyone concerned with branding, especially with its new role as a source of financial value." (getAbstract.com)

Product Details

ISBN-13:
9781576603505
Publisher:
Wiley
Publication date:
04/01/2009
Series:
Economist Series, #43
Edition description:
2nd ed.
Pages:
284
Product dimensions:
5.80(w) x 8.60(h) x 1.10(d)

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