Brands and Marketing (Entering the Shift Age, eBook 9)

Brands and Marketing (Entering the Shift Age, eBook 9)

4.3 35
by David Houle
     
 

We are leaving the Information Age and transitioning into the Shift Age, a time of transformation and change that offers both great risk and incredible opportunity. In Entering the Shift Age, David Houle identifies and explains the dynamics and forces that have shaped our world and will continue to reshape our world for the next 20 years. He shows how the

See more details below

Overview

We are leaving the Information Age and transitioning into the Shift Age, a time of transformation and change that offers both great risk and incredible opportunity. In Entering the Shift Age, David Houle identifies and explains the dynamics and forces that have shaped our world and will continue to reshape our world for the next 20 years. He shows how the Shift Age means a world fully global yet focused on the individual, where the speed of change is so fast that change itself is the new norm. He also comments from the front lines of the Shift Age on issues and topics that affect our lives, from business and technology to environment, media and global culture.

eBook 9 discusses how the three forces of the Shift Age will change brands and how they are marketed.

Part 4: The Future of the Shift Age

Introduction
Chapter 21: Brands and Marketing

Product Details

ISBN-13:
9781402282942
Publisher:
Sourcebooks, Incorporated
Publication date:
12/05/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
8
Sales rank:
1,025,453
File size:
0 MB

Related Subjects

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >