BRANDS : A Marketing Game / Edition 2

BRANDS : A Marketing Game / Edition 2

by Randall G. Chapman
     
 

ISBN-10: 0133716678

ISBN-13: 9780133716672

Pub. Date: 03/16/1995

Publisher: Prentice Hall Professional Technical Reference

Product Details

ISBN-13:
9780133716672
Publisher:
Prentice Hall Professional Technical Reference
Publication date:
03/16/1995
Edition description:
2nd ed
Pages:
112
Product dimensions:
8.52(w) x 10.94(h) x 0.33(d)

Table of Contents

1. Overview of BRANDS™.
2. BRANDS™ Teaching Strategy and Tactics.
3. The BRANDMAPS™ Memos.
4. Performance Evaluation in BRANDS™.
5. The BRANDS™ Market Model.
6. The BRANDS™ Parameter File.
7. The BRANDS™ Software.
8. Managing BRANDS™ Output.
9. Undocumented BRANDS™ Marketing Research Studies.
Index.

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