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From Barnes & Noble
If you have looked at some pricy recent purchase and wondered, "What was I thinking?," Brandwashed is the book for you. For decades, marketing innovator Martin Lindstrom has been helping companies bolster their brands and books like Buyology, Brand Sense, and Brandchild, he has shared his expertise with general readers. In Brandwashed, he explains what marketers know—and we don't about advertising and how it really works. His disclosures are revelatory, showing, for instance, how even young children are psychologically manipulated to think they want something. He also shows the surprising parts fantasy and fear play in stoking our interest in products and brands. One stimulating read.